Brand Tone

aspirational, thoughtful, and encouraging

Brand Values

• •Individuality and Self-Expression
• •Empathy and Connection
• •Timelessness and Quality
• •Family and U.S. Roots
• •Community

Best Practices

• •Consistently weave the concept of "Sonder" and the celebration of individual stories into all marketing copy, from product descriptions to social media captions.
• •Frame your messaging around empowerment, confidence, and self-expression. Use active, positive verbs and speak directly to the customer's potential.
• •Continue the friendly and personal tone established by "Kate of Harper Kate Co." This can be achieved through a conversational style and by sharing behind-the-scenes content that highlights the family-owned aspect of the business.
• •In all communications, emphasize the lasting quality and timeless design of your pieces. This will attract a customer who values sustainability and a curated wardrobe.
• •Use social media to not only showcase products but also to foster a community around the values of empathy, connection, and women supporting women. Encourage user-generated content where customers share their own stories.

Social Perception

Due to the limited online presence and lack of independent reviews or social media engagement, the social perception of Harper Kate Clothing Co. is difficult to assess comprehensively. The current perception is primarily shaped by the brand's own messaging. The small following on TikTok suggests that brand awareness is still growing. The comments on their social media are generally positive but lack the volume to draw significant conclusions. Without a broader base of customer feedback, the public's perception is largely unformed and presents a blank slate for the brand to make its impression.

Copy Examples

• •Your story is unique. Your style should be too. Discover the thoughtfully curated collection from Harper Kate Clothing Co. and wear the life only you can live.
• •More than just a dress, the 'Sonder' maxi is a celebration of you. With its timeless silhouette and effortless grace, it’s designed for all the vivid and complex moments of your life. Wear it and remember, your story is worth telling.
• •That 'Sonder' feeling. It's the magic of realizing everyone has a story as rich as your own. Our collection is for every chapter of yours. #HarperKateCo #WearYourStory
• •For the Main Character in Your Own Life
• •Tired of trends that fade? At Harper Kate Clothing Co., we believe in timeless style for the modern woman. Thoughtfully curated and proudly family-owned in the USA. Find your new favorite dress today.