Brand Tone

Friendly, Approachable, Enthusiastic, Passionate, Helpful, Customer-Oriented, Trendy, and Current

Brand Values

• •Customer Satisfaction
• •Affordability
• •Empowerment
• •Passion for Fashion
• •Community Focus (local aspect)
• •Curated Selection/Unique Finds

Best Practices

• •Know Your Voice, Live Your Voice: Always refer back to the core brand characteristics: Friendly, Enthusiastic, Empowering, Helpful, Trendy. Before posting, ask: 'Does this sound like Harper Jane?'
• •Use Welcoming Language: Incorporate words like 'friends,' 'beautiful,' 'lovely,' 'excited,' 'you.' Use exclamation points and emojis where appropriate to convey genuine enthusiasm, but maintain a level of professionalism.
• •Focus on the 'Feel Good' Factor: Highlight how the clothes will make the customer feel (e.g., 'confident,' 'stylish,' 'comfortable,' 'ready to take on the day') rather than just describing product features.
• •Engage and Interact Authentically: When responding to comments or messages, maintain the same friendly and helpful tone. Personalize responses when possible.
• •Be Consistent Across All Platforms: Ensure the tone used on Facebook, Pinterest (in descriptions), the website, and any future platforms is harmonious. Create a simple style guide if multiple people are managing communications.

Social Perception

To be perceived as a go-to source for stylish, affordable women's fashion, run by individuals passionate about helping customers look and feel their best. Customers interacting perceive the brand positively, engaging with posts and asking product-related questions.

Copy Examples

• •☀️ Hello Sunshine! ☀️ Our latest collection just dropped, and it's packed with pieces that'll make you feel as amazing as you look. Swipe to see your new favorite outfit and get ready to turn heads! #HarperJaneStyle #NewCollection #FeelGoodFashion
• •Treat Yourself Alert! 🎉 Score some fabulous finds at prices you'll LOVE. Because you deserve to feel confident and beautiful every single day. Shop our sale now before these goodies are gone! #HJBDeals #AffordableStyle #BoutiqueLove
• •From coffee runs to date nights, we’ve got the perfect look to help you shine! ✨ This [Describe Outfit, e.g., 'flowy floral dress and chic sandals combo'] is all about effortless style and ultimate comfort. How would you rock it? #OOTDInspo #HarperJaneBoutique #StyleMadeEasy
• •More than just a boutique, Harper Jane is a dream built on a love for fashion and a passion for helping you discover your unique sparkle. We handpick every piece, hoping it brings a little extra joy and confidence to your day! ❤️ #OurStory #PassionForFashion #ShopLocalGainesville
• •Hey Beautiful! Remember, the best accessory you can wear is confidence. We're just here to provide the cute outfits to go with it! 😉 Let us help you find pieces that make you feel like the amazing woman you are. #WearYourConfidence #HarperJaneEmpowers #TrendyAndTimeless