Brand Tone

Friendly and Welcoming, Personal and Passionate, Helpful and Honest, Classic with a Twist/Unique, Community-Oriented

Brand Values

• •Exceptional Customer Service
• •Inclusivity (All Sizes)
• •Quality and Craftsmanship
• •Timeless Style
• •Creating a Fun Shopping Experience
• •Personal Connection

Best Practices

• •Embrace a Warm, Personal Voice: Always write as if you're speaking to a friend. Use welcoming language, and don't be afraid to share the passion behind the brand.
• •Highlight Inclusivity and Body Positivity: Consistently reinforce the message that Harper Greer celebrates women of all shapes and sizes. Focus on how the clothes make women *feel*.
• •Emphasize Quality and Timelessness: Talk about the "fabulous quality fabrics" and "updated classics" that form the core of the collection. This appeals to their discerning customer base.
• •Focus on the "Style Therapist" Experience: Frame shopping not just as a transaction, but as a personalized, helpful, and fun styling experience. Mention the non-pushy, honest advice.
• •Incorporate Community and Connection: Regularly feature the owners, staff, and local events. Share customer testimonials (with permission) to build social proof and reinforce the welcoming atmosphere.

Social Perception

Highly Positive, Go-To for Quality and Fit, Trusted Style Advisors, Welcoming and Non-Intimidating, Community-Focused Local Business

Copy Examples

• •Headline for New Arrivals: "Discover Your New Favorite! ✨ Fresh, unique styles just landed, curated with love and an eye for timeless charm. Come find the piece that makes you feel fabulous! #HarperGreer #LafayetteBoutique #FeelGoodFashion"
• •Instagram Post Caption: "It's more than just a dress, it's a feeling! ❤️ Our passion is helping you find those perfect pieces that celebrate *you*. Terry and John are here to share their love for fashion and help you build a wardrobe you adore. Stop by for a chat and a browse! #HarperGreerStyle #ShopLocalLafayette #PersonalStyling"
• •Email Subject Line for a Sale: "A Little Treat From Us to You! ✨ Quality styles you'll love, now at prices you'll adore even more. Your perfect fit is waiting!"
• •Facebook Event Post: "Join us for a Sip & Style! 🥂 Explore our latest collection, enjoy some bubbly, and let our friendly style therapists, Shari and Cheri, help you discover looks that make you shine. It's all about fun, fashion, and feeling fantastic! #HarperGreerEvents #CommunityLove #StyleForAllSizes"
• •About Us Snippet for Website: "For over 40 years, Harper Greer has been more than just a boutique – it's a passion. Founded by Terry and John Kiskaddon, we believe in the joy of finding clothes that truly fit your body and your spirit. From our exclusive designs to curated collections, every piece is chosen with care, because making you feel fabulous is what we do best. #HarperGreerStory #FashionWithHeart"