Brand Tone

Elegant & Sophisticated, Quality-Focused, Customer-Centric & Trustworthy, Accessible Luxury

Brand Values

• •Craftsmanship & Authenticity
• •Quality
• •Customer Satisfaction
• •Value
• •Heritage & Tradition
• •Integrity & Honesty

Best Practices

• •Use terms like 'hand-knotted,' 'master weavers,' 'genuine,' 'authentic.'
• •Choose words that convey luxury, beauty, and timelessness, such as 'exquisite,' 'masterpiece,' 'heritage,' 'timeless,' 'artistry,' 'sophisticated.'
• •Stress the high-quality materials (wool, silk) and the lasting nature of the rugs, positioning them as investments.
• •Be transparent and honest in all communications to build and maintain trust, as reflected in positive customer feedback.
• •Balance Luxury with Value: While showcasing the premium nature of the rugs, also subtly remind customers of the value they receive by working directly with sources and offering competitive pricing for such quality.

Social Perception

Positive Reputation for Quality, Trusted Seller, Provider of Unique & Investment-Worthy Pieces, Good Value for Handmade Products

Copy Examples

• •Art for Your Floor
• •Handcrafted Luxury
• •Timeless Design
• •Our mission is simple: to bring you authentic, handcrafted rugs of exceptional quality and value, ensuring each piece becomes a cherished part of your story.
• •Experience the artistry of hand-knotted rugs, crafted by master weavers with genuine, authentic materials.