Brand Tone

informative, trustworthy, and supportive

Brand Values

• •Health & Wellbeing
• •Science-Backed Solutions
• •Transparency
• •Quality
• •Customer-Centricity
• •Sustainability

Best Practices

• •Educate and Empower: Consistently provide valuable information about eye health, explaining the science behind the ingredients and how they benefit the user. This reinforces the informative and trustworthy tone.
• •Emphasize Quality and Trust: Regularly highlight commitments to quality manufacturing (Made in USA, FDA cGMP standards), third-party testing, and transparency in sourcing and formulation.
• •Be Supportive and Empathetic: Acknowledge common eye health frustrations (like floaters or dry eyes) and position Haro Health as a caring partner in the customer's journey to better vision.
• •Maintain Professionalism with Accessibility: Use clear, concise language that is easy for the average consumer to understand, avoiding overly technical jargon while still conveying scientific backing.
• •Showcase Sustainability and Responsibility: Integrate messaging about eco-friendly practices and sustainable packaging to reinforce the brand’s commitment beyond just the product itself, appealing to conscious consumers.

Social Perception

reputable provider of specialized eye health supplements

Copy Examples

• •Headline: Tired of Annoying Eye Floaters? See Clearly Again with Haro Clear. Body: "Don't let floaters cloud your vision. Haro Clear, with its science-backed blend of Lutein, Zeaxanthin, and vital nutrients, is designed to support vitreous health and reduce the appearance of floaters. Reclaim your clear sight. Made in the USA."
• •Headline: Give Your Eyes the Sustainable Support They Deserve. Body: "At Haro Health, we care for your vision and our planet. Our Haro Clear eye supplement comes in eco-friendly, recyclable packaging with refill options. Nourish your eyes with high-quality, third-party tested ingredients you can trust."
• •Headline: Dry, Strained Eyes from Screen Time? Find Relief with Haro Clear. Body: "Long hours on digital devices can take a toll. Haro Clear’s formula, including AREDS 2 nutrients, helps combat eye strain and dry eyes, promoting comfort and hydration. Support your eye health in the digital age."
• •Headline: Trust in Transparency. Invest in Your Vision with Haro Health. Body: "Know what you're putting into your body. Haro Health is committed to transparent practices, from our Oklahoma City FDA cGMP standard facility to rigorous third-party testing. Our Haro Clear supplement is your clear choice for eye health."
• •Headline: Age-Related Vision Concerns? Support Your Eyes Naturally. Body: "As you age, your eyes need extra support. Haro Clear is formulated with key ingredients studied for their benefits in maintaining macular health and overall visual acuity. Embrace every moment with clearer vision."