Brand Tone

bold, expressive, and empowering

Brand Values

• •Self-Expression and Individuality
• •Artistic Craftsmanship
• •Inclusivity
• •Boldness and Confidence

Best Practices

• •Lead with Empowerment: Every piece of copy should aim to inspire confidence. Use strong, active verbs and language that encourages customers to be the creators of their own style.
• •Emphasize Artistry and Quality: Consistently mention the "Handmade in France" or "handcrafted" aspect. This justifies the product's value and separates it from mass-market competitors.
• •Use Visually Evocative Language: The brand is built on color and visual appeal. The copy should reflect this by using descriptive and sensory words that help the customer imagine wearing the product.
• •Stay True to the Niche: Continue using targeted hashtags and terminology (`#altfashion`, `#gothstyle`, etc.) to speak directly to the intended audience. This builds a loyal community that feels understood by the brand.
• •Encourage User-Generated Content: Actively invite customers to share their looks using a branded hashtag (e.g., #HarnessYourColor). This not only provides social proof but also reinforces the core brand value of self-expression.

Social Perception

niche, trendy, and artistic brand

Copy Examples

• •Unchain Your Style. Why whisper when you can scream color? Our new Vermilion Harness isn't just an accessory; it's a statement. Handcrafted in France for the bold and the brave. Dare to define your own look. #HarnessYourColor #FashionHarness #HandmadeFashion
• •Beyond Labels. Beyond Limits. The Onyx Ring Harness was designed for one body: yours. With adjustable straps and a versatile design, it’s built to empower any form, any style. Wear it over a tee, a dress, or nothing at all. This is your canvas. Make your masterpiece. #SelfExpression #UnisexFashion
• •Don’t just fit in. Stand out. Your style is your armor. For a limited time, get 15% off our entire collection of color harnesses and redefine your wardrobe. Each piece is a handcrafted work of art, made to make you feel unstoppable. Be seen. Be you.
• •One harness. Infinite vibes. How would you style it? Our Cobalt Blue harness, worn your way. Show us your look. #HarnessColorStudio #AltFashion #StyleChallenge
• •Boring Outfits Are a Thing of the Past. Your clothes are telling a story. Make it a vibrant one. Harness Color Studio offers handcrafted, colorful harnesses designed to elevate your look from ordinary to iconic. Explore the collection and find the piece that screams *you*. #AlternativeFashion #StatementPiece