Brand Tone

Harmonious, cheeky, authentic, and community-oriented

Brand Values

• •Quality & Craftsmanship
• •Natural & Gentle
• •Supporting Local & Canadian
• •Community & Giving Back
• •Customer Experience & Well-being
• •Sustainability
• •Authenticity & Passion

Best Practices

• •Consistently weave in the brand's origin story
• •Regularly highlight your commitment to natural ingredients, handcrafted quality, supporting local artisans, and community initiatives like Port Cares
• •Balance 'Harmony' with 'Cheeky': Inject personality and a bit of playfulness where appropriate, but ensure it aligns with the overall welcoming and wholesome feel.
• •Engage Authentically: Use a consistently friendly, helpful, and genuine tone that reflects the 'good vibes' of the physical store experience when interacting on social media or with customers.
• •Tell Your Story: Connect with customers by sharing the journey and passion behind Harmony on West, emphasizing the personal touch and dedication to quality.

Social Perception

A positive local reputation, known for high-quality, unique products, supportive of small businesses with inspiring & passionate ownership and an inviting atmosphere.

Copy Examples

• •From our kitchen-counter beginnings to a haven for handcrafted goodness and local treasures, we’re all about finding a little joy and a touch of cheeky harmony in the everyday.
• •Welcome to our little shop of wonders, where nature's offerings inspire quality bath products made by hand on-site. Prepare for a breath of fresh air and a delightful, irresistible experience!
• •Supporting local and Canadian artisans is at the heart of what we do. Discover unique, handcrafted treasures that tell a story and celebrate our vibrant community.
• •Indulge in our small-batch soaps and bath bombs, created with great care and attention to detail. Because you deserve a little pampering, naturally!
• •Thrifting for treasures! Join @harmonyonwestgal on TikTok as she uncovers unique finds for our Harmony Closet, where a portion of proceeds goes to Port Cares. Sustainable style with a heart!