Brand Tone

Nurturing, Trustworthy, and Authentic

Brand Values

• •Quality & Craftsmanship
• •Family & Community
• •Comfort & Care
• •Customization & Individuality

Best Practices

• •Lead with Empathy: Always frame communication from a parent's perspective. Use words that evoke comfort, safety, and care (e.g., "soft," "gentle," "cozy," "snuggle").
• •Tell Your Story: Regularly weave the brand's origin story into your content. This reinforces authenticity and the "family-run" value that customers connect with.
• •Spotlight Quality and Craftsmanship: Consistently use terms like "handmade," "premium quality," "100% cotton," and "Australian made." This justifies the product's value and builds trust.
• •Engage Like a Friend: In social media comments and customer service interactions, maintain a warm, approachable, and helpful tone. Address customers by name and be genuinely appreciative of their support.
• •Let Your Customers Speak: Prioritize user-generated content and testimonials. Sharing real-life photos and positive reviews is a powerful and authentic way to reinforce your brand's promises.

Social Perception

Perceived as a high-quality, reliable, and customer-focused brand that instills trust and encourages recommendations. Valued for its Australian-made products and seen as a superior alternative to competitors, driven by passion and genuine care for products and customers.

Copy Examples

• •Soft landings for the sweetest dreams. Our 100% cotton pram liners are lovingly handcrafted to provide the ultimate comfort for your little one. Because every journey should feel like a cuddle. #HarmonyJ #HandmadeWithLove #AustralianMade
• •Don't settle for one-size-fits-all. At Harmony J, you design the perfect, custom-fit pram liner that\
• •s as unique as your bub. Choose from dozens of beautiful, premium cotton fabrics. Handmade in Australia, just for you.
• •Keep tiny toes toasty on every adventure. Our custom footmuffs are designed for warmth, comfort, and a perfect fit. Made with a plush inner lining and your choice of our signature fabrics, it
• •s the cozy hug they need on chilly days. Fully reversible and machine washable for easy care.
• •From our family to yours! You pick the fabric, our amazing team gets to work, and we pack every single order with care. Ready to create your own?
• •Hi there, we
• •re so glad you
• •re here! We
• •re Stacey and Shayne, the parents behind Harmony J. It all started in our study, with a sewing machine and a dream of making something special for our daughter, Harmony. Today, our passion is still the same: creating beautiful, high-quality, handmade pieces for your little ones. Thank you for being part of our story.