Brand Tone

Nurturing & Supportive, Community-Oriented, Approachable & Friendly, Value-Driven, Inclusive & Aware, Enthusiastic & Passionate

Brand Values

• •Accessibility
• •Affordability
• •Quality
• •Diversity & Inclusion
• •Supporting Education
• •Fostering a Love of Reading
• •Community Support

Best Practices

• •Always Emphasize Value and Accessibility: Remind the audience of the "half-price" benefit and the mission to make quality books available to all.
• •Maintain a Warm, Encouraging, and Supportive Voice: Use language that feels friendly, helpful, and passionate about children's literacy. Avoid overly corporate or salesy jargon.
• •Showcase Diversity and Inclusivity Naturally: Regularly feature books with diverse characters and themes, and explain why this is important to the brand.
• •Connect with the Community (Parents & Educators): Tailor messaging to address their needs and aspirations for children's reading. Share tips, resources, and success stories from school partnerships.
• •Root Messaging in the Origin Story: Occasionally refer back to the "why" behind the brand – a parent's desire to make books more affordable – to reinforce authenticity and a mission-driven approach.

Social Perception

Trusted by Schools, Provider of Affordable Books, Advocate for Reading and Diversity, Helpful & Mission-Driven

Copy Examples

• •Facebook Post (Promoting Diversity): Every child deserves to see themselves in a story! ✨ Explore our diverse and inclusive collection, featuring amazing characters and tales from around the world. All at half price, because wonderful books should be for everyone. #HarmonyChildrensBooks #DiverseReads #ChildrensLiterature #ReadingForEveryone
• •Website Banner (Highlighting Affordability & Quality): Unlock a World of Wonder! 📚 Discover beautifully illustrated, high-quality children's books at 50% off RRP. Making the magic of reading affordable for every family and school. #QualityBooks #HalfPriceBooks #KidsLit
• •Email to School PTA (Promoting Virtual Book Fair): Dear PTA Members, let's get your students excited about reading! Host a Harmony Children's Books Virtual Book Fair and earn 20% commission in FREE books for your school library. It's an easy and fun way to provide access to fantastic, half-price books while supporting your school. Find out more: [Link] #SchoolBookFair #SupportSchools #LoveReading
• •Blog Post Snippet (Nurturing Tone): At Harmony Children's Books, we believe a good book is a friend for life. That’s why we’re passionate about bringing heartwarming stories and engaging adventures to young readers at prices that families and schools can celebrate. Let's nurture their love for reading, together. #ChildrensBooks #RaisingReaders
• •Instagram Caption (Community & Enthusiasm): Fueling imaginations, one half-price book at a time! 🎉 We started Harmony Children's Books to make the joy of reading accessible to all. Join our community of parents, teachers, and little readers! What story will your child discover today? #BookLove #AffordableBooks #KidsBookstagram #HarmonyReads