Brand Tone

Artisanal, Sincere, and Spiritual

Brand Values

• •Craftsmanship & Quality
• •Artistic Integrity
• •Meaning & Symbolism
• •Nature-Inspired
• •American-Made

Best Practices

• •Lead with the "Why": Always start with the meaning or inspiration behind a piece before detailing its physical attributes. Use storytelling to connect the product to values like nature, symbolism, or harmony.
• •Emphasize "Handcrafted": Use words like "handcrafted," "artisan," "studio," "poured by hand," and "designed by" to consistently reinforce the value of craftsmanship over manufacturing.
• •Use Evocative, Natural Language: Write in a way that is sincere and slightly poetic. Use descriptive words that evoke feeling and connection, such as "timeless," "symbolic," "serene," and "spiritual."
• •Tell the Artists' Story: Regularly and subtly weave the story of Jan and John Boccia into the copy. This maintains the personal, authentic feel of the brand and reminds customers they are buying from real artists.
• •Focus on the Customer's Feeling: Frame the copy around how the jewelry will make the customer feel or what it will represent to them (e.g., "a symbol of your strength," "a reminder of peace," "a connection to nature"). This aligns with the brand's value of creating meaningful objects.

Social Perception

The social perception is that of a specialized, high-quality artisan workshop rather than a large, commercial brand. Customers perceive it as authentic, niche, and trustworthy, primarily shaped by direct interactions due to limited broad public marketing.

Copy Examples

• •Rooted in the earth, reaching for the heavens. Our Tree of Life pendant is more than an ornament; it's a handcrafted symbol of your own growth, strength, and connection to all living things. Poured by hand from fine pewter, each piece carries the unique touch of our artists, a testament to timeless craftsmanship.
• •Harmony Artworks: Wearable stories, handcrafted in pewter. Discover art that speaks to your soul, created with passion in our American studio.
• •For us, art is harmony. From a shared passion for design and a love for the timeless beauty of pewter, we (Jan & John Boccia) founded Harmony Artworks. Every piece that leaves our studio is a piece of our story, handcrafted with the hope it will become a meaningful part of yours.
• •New from the Studio: Handcrafted Symbols of a New Season
• •Capture the magic of the cosmos. Our Celestial Collection features handcrafted pewter jewelry inspired by the sun, moon, and stars. Each design is a small reminder of the vast beauty and harmony that surrounds us.