Brand Tone

Aspirational yet accessible, friendly, and empowering. Projects a stylish, on-trend image while remaining grounded and relatable, like advice from a fashionable and supportive friend.

Brand Values

• •Affordability & Quality
• •Confidence & Empowerment
• •Customer-Centric Service
• •Style Versatility

Best Practices

• •Lead with Empowerment: Always frame your copy around how the product will make the customer feel —confident, beautiful, comfortable, and stylish. The product is the tool; the feeling is the goal.
• •Maintain a Friendly, Conversational Voice: Use "you" and "we" to create a direct connection. Incorporate emojis and questions on social media to foster engagement and make the brand feel approachable.
• •Balance Aspiration with Accessibility: Showcase high-quality, stylish imagery (aspiration) but always pair it with copy that emphasizes affordability and real-world versatility (accessibility).
• •Highlight Quality and Versatility: In product descriptions, go beyond just the features. Explain how the fabric feels, how the piece can be styled for different occasions, and why it ’s a smart, lasting addition to a wardrobe.
• •Let Customers Be the Hero: Regularly feature user-generated content (with permission) and positive reviews in your marketing. This validates your brand promises through the authentic voices of your community, reinforcing trust and social proof.

Social Perception

Harlowst is perceived by its customers as a reliable and cherished source for stylish, high-quality, and affordable fashion. The brand has cultivated a loyal following that values not only the products but also the personalized customer service. They are seen as a go-to shop for wardrobe updates that are both on-trend and lasting. The brand successfully bridges the gap between boutique exclusivity and mainstream accessibility, making customers feel they are getting a special, curated product without a luxury price tag.

Copy Examples

• •Meet your new weekend obsession. ✨ The 'Sunset Wanderer' Maxi Dress has arrived, blending effortless style with that comfort you love. Perfect for a beachside brunch or a twilight dinner. Ready to turn heads? Tap to shop and feel as amazing as you look. #harlowst #newarrivals #weekendstyle
• •Tired of choosing between style and comfort? At harlowst, we believe you deserve both. Discover our curated collection of on-trend fashion and homewares designed to make you feel beautiful and confident, every single day. Shop now and get 15% off your first order! Your dream wardrobe is waiting. #affordableluxury #confidencelooksgoodonyou
• •Your home is your sanctuary. Make it beautiful. Explore our new collection of chic homewares and find those perfect pieces that tell your story. From plush cushions to signature scents, create a space you'll never want to leave.
• •Just for you, Harlow girl! ✨ A little something new just landed, and we thought of you. Our 'City Lights' collection features versatile pieces perfect for taking you from desk to dinner. Think classic shapes with a modern twist. Be the first to explore the collection before it's gone! #styleinspiration #workwearstyle
• •One jacket, two vibes! Which look is your favorite for the 'Urban Explorer' Denim Jacket? [POLL: Casual Cool / Dressed-Up Chic] We love a piece that does it all! #howtostyle #versatilefashion #harlowst