Brand Tone

friendly, personal, celebratory, warm, and authentic

Brand Values

• •Personalization and Uniqueness
• •Quality and Craftsmanship
• •Celebration of Life's Moments
• •Community and Connection

Best Practices

• •Lead with Warmth: Always start communications with a friendly and welcoming tone. Use phrases like Hey there, Welcome, or We're so excited to share to make the customer feel like a friend.
• •Tell the Story: Weave the personal narrative of the brand into product descriptions and social media posts. Remind customers that they are supporting a small business run by a family, which builds connection and loyalty.
• •Use Celebratory and Emotive Language: Employ enthusiastic and positive words that align with the gift-giving and milestone-marking nature of the products. Words like celebrate, cherish, magic, joy, and special should be staples in the copy.
• •Incorporate User-Generated Content (UGC): Actively encourage customers to share photos with their products and feature them prominently. This reinforces the sense of community and provides authentic social proof.
• •Maintain Authenticity: Be transparent and relatable. Don't be afraid to share behind-the-scenes content, including the challenges of running a small business. This humanizes the brand and strengthens the bond with the audience.

Social Perception

Overwhelmingly positive, with customers consistently praising excellent quality, beautiful design, and outstanding customer service. Products are perceived as cherished, joyful, and perfect for gifting, and the brand is seen as reliable with prompt delivery.

Copy Examples

• •Your morning coffee just got a little more you. ✨ Introducing our new collection of handcrafted mugs, ready for your name, your favorite quote, or that special inside joke. Create a keepsake that makes every sip feel like a hug.
• •Another trip around the sun deserves to be celebrated! Our personalized birthday boards are the perfect way to capture those precious first-year memories. From their first word to their favorite song, let's create something you'll cherish forever. 🎈
• •Say thank you to the teacher who made a difference! Our custom keyrings and planners are a thoughtful way to show your appreciation. Personalize it with their name for a gift they'll use and love every day.
• •It's a packing-palooza! 🎁 So much love and care goes into every single order. Seeing all these special gifts head out the door to celebrate your big moments makes our day. Can you spot your order?
• •Make this Christmas unforgettable. From personalized stockings to custom ornaments for the tree, our festive collection is here to add a little extra magic to your holiday season. Start a new family tradition with Harlow & Luxx.