Tono de Marca

Unique, Quirky, Creative, Contemporary, Expressive. Secondary Tones: Playful (sometimes cute), Bold, Inclusive (as stated in their ambassador program callout). Aspirational Customer Service Tone: Cordial, Human, Helpful (based on positive reviews they feature). The overall tone aims to be fun, distinctive, and slightly unconventional, appealing to individuals looking to stand out.

Valores de Marca

• •Uniqueness & Individuality: The core value proposition is offering distinctive designs that allow customers to express their personal style and avoid mainstream fashion. We like to be unique and different with products, designs and patterns you can't buy in bricks and mortar stores.
• •Creativity & Innovation: The brand emphasizes its love for creating innovative uniquely designed products and constantly working on new concepts.
• •Self-Expression: Providing customers with fashion that makes a statement and showcases their personality.
• •Inclusivity: Stated ambition to promote all race, color, equality, and gender neutral fashion.
• •Customer Connection (Implied): Through their ambassador program and social media, they aim to build a community around the brand.

Mejores Prácticas

• •Develop a Voice & Tone Guide: Clearly document the brand's personality traits (quirky, contemporary, creative, fun, inclusive), approved vocabulary, words to avoid, and examples of on-brand vs. off-brand messaging. Share this with anyone creating content.
• •Embrace the Unique & Quirky Angle Consistently: Ensure that product descriptions, social media captions, and email marketing actively reflect this. Use vivid, descriptive language that highlights what makes each item special and unconventional.
• •Be Authentic and Human: While maintaining a professional image, let the brand's passion for creativity and unique design shine through. In customer service interactions (even in copy like FAQ responses), aim for the cordial and human approach that positive reviews have highlighted.
• •Show, Don't Just Tell, Inclusivity: Beyond stating it, ensure imagery, influencer collaborations, and language in copy genuinely reflect the diversity (race, gender, style) the brand aims to represent.
• •Review and Refine: Regularly audit website copy, social media posts, and marketing materials to ensure they align with the established tone and values. Gather feedback (internal and, if possible, from loyal customers) to see if the voice is resonating as intended.

Percepción Social

The brand is perceived as a source for eye-catching and unconventional designs by those who have had positive experiences or are attracted to its aesthetic. However, there's a significant segment of online feedback indicating a disconnect between the brand's image and the actual product/service experience for some customers. Key concerns revolve around product quality not matching expectations set by online imagery, sizing issues, and fulfillment/shipping times. The brand appears to be more niche, with a lower overall online visibility compared to major fashion retailers. The About Us section and their own curated reviews project an image of a creative, customer-focused small business, while broader online reviews suggest challenges in consistently meeting customer expectations, particularly regarding product quality and logistics.

Ejemplos de Copy

• •Product (Bold Hoodie): Warning: May cause excessive compliments. Our [Product Name] hoodie isn't for blending in. It's for showing up, standing out, and telling the world you do 'boring' on your day off. (Which is never.)
• •Social Media (New Collection Launch): Normal is overrated. Your wardrobe thinks so too. 😉 Dive into the new Harlow & Lloyd collection – where quirky meets quality, and your style gets the spotlight it deserves. Link in bio to unleash the awesome.
• •Email (Targeting expressive individuals): Tired of fashion that whispers? Ours shouts (in the coolest, most artistic way, of course). Harlow & Lloyd is for the trend-setters, the rule-breakers, the beautifully unique. Find your next conversation-starting piece today.
• •Website Banner (General Brand Statement): Harlow & Lloyd: Uniquely You. We craft the contemporary, the cute, and the wonderfully quirky, so your clothes are as original as your playlist. Shop designs you won't find anywhere else.
• •Brand Ambassador Callout (Playful & Inclusive): Got style? Got vibe? Got a social feed that’s as unique as our designs? We’re looking for vibrant souls of all stripes to join the Harlow & Lloyd family. Let's make some magic (and turn some heads). Apply to be an H&L Ambassador!