Brand Tone

Aspirational & Empowering, Innovative & Premium, Community-Focused & Collaborative, Passionate & Creative, Slightly Nostalgic/Timeless

Brand Values

• •Creativity
• •Innovation
• •Design
• •Quality & Craftsmanship
• •Community
• •Empowerment
• •Sustainability
• •Resilience & Growth

Best Practices

• •Emphasize Empowerment and Inspiration: Consistently use language that encourages creators, highlights their potential, and positions Harlowe as a partner in their artistic journey. Words like "unlock," "elevate," "craft," "imagine," and "inspire" resonate well.
• •Showcase Innovation with a Nod to Timeless Design: Balance mentions of cutting-edge technology with an appreciation for classic aesthetics and the art of storytelling. Highlight how the products are both advanced and beautifully crafted.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "together"). Encourage interaction, sharing, and collaboration. Highlight user-generated content and the Harlowe Creator Circle.
• •Maintain a Premium yet Accessible Feel: While the products are high-quality, the tone should remain approachable and supportive, avoiding overly technical jargon where possible, or explaining it clearly when necessary. Focus on the benefits for the creator.
• •Be Authentic and Passionate: Let the genuine enthusiasm for creativity and quality lighting shine through in the copy. Share the brand's story (like the meaning behind the name Harlowe) to build a deeper connection with the audience.

Social Perception

Positive for Product Quality and Design, Seen as a Premium Brand, Growing Community Focus, Rebranding Clarity, Associated with Professionals and Influencers

Copy Examples

• •Headline: Illuminate Your Vision. Create Without Limits. Body: At Harlowe, we believe your light deserves to be seen. Our innovative lighting tools are crafted for creators who dare to dream bigger and push the boundaries of artistry. Discover the difference precision, portability, and timeless design can make. #HarloweCreators #LightYourStory
• •Headline: More Than Just Light. It's an Extension of Your Creativity. Body: Inspired by the golden age of cinema, built for the modern creator. Harlowe lights blend iconic design with cutting-edge technology, empowering you to shape every scene with emotion and intent. Join a community that celebrates the art of illumination. #Harlowe #CreativeLighting #InnovationInLight
• •Headline: From Bold Statements to Subtle Nuances. Your Story, Perfectly Lit. Body: Every creator has a unique voice. Harlowe provides the versatile, high-quality lighting you need to express yours. Portable, powerful, and beautifully designed – take your craft to new heights. What will you create today? #HarloweLighting #EmpowerCreativity #ContentCreatorTools
• •Headline: The Harlowe Creator Circle: Where Passion Meets Illumination. Body: We're more than a brand; we're a community. The Harlowe Creator Circle brings together visual storytellers to share, learn, and inspire. Get exclusive access, collaborate with peers, and let's shape the future of creativity, together. #HarloweCommunity #CreatorsUnite #VisualStorytelling
• •Headline: Craft Your Masterpiece. We’ll Bring the Light. Body: Don't let technicalities dim your creative spark. Harlowe’s intuitive and robust lighting solutions are designed to seamlessly integrate into your workflow, so you can focus on what truly matters: bringing your unique vision to life. #Harlowe #StudioLighting #FilmmakerGear #PhotographyEssentials