Brand Tone

Professional & Clinical, Trustworthy & Authoritative, Supportive & Understanding, Modern & Innovative

Brand Values

• •Quality & Safety
• •Professional Integrity & Clinical Rigour
• •Expertise & Trust
• •Customer-Centricity (for Professionals)
• •Transparency
• •Innovation

Best Practices

• •Develop a Comprehensive Brand Style Guide: This document should explicitly define the brand's voice, tone (e.g., professional, clinical, supportive, authoritative), approved terminology (and terms to avoid), grammar rules, and specific language for addressing medical professionals. Ensure it’s accessible to everyone creating content.
• •Focus on the "Clinician-to-Clinician" Narrative: Consistently use language that resonates with medical professionals. Highlight expertise, evidence-based benefits, and the practical application of products within a clinical setting. Emphasize that the brand is "designed by clinicians, for clinicians."
• •Prioritize Accuracy and Clarity: In the medical aesthetics field, precision is paramount. All claims should be accurate, clearly stated, and where appropriate, backed by data or professional consensus. Avoid overly casual, ambiguous, or hyperbolic language.
• •Maintain a Professional and Respectful Demeanor: The tone should always be respectful of the medical professionals' expertise and the seriousness of their work. Even when being supportive, avoid patronizing language. The visual branding on Instagram (clean, clinical) should be matched by the written content.
• •Train and Review Regularly: Ensure anyone writing copy for the brand is trained on the style guide and understands the target audience. Implement a review process for all external communications to check for consistency in tone, accuracy of information, and alignment with brand values before publication.

Social Perception

Clinicians who use them seem to perceive Harley Supplies as a reliable partner providing quality products and good service. They appreciate that the company is "Designed by clinicians for clinicians." The general public is likely unaware of `harleysupplies.com` as an aesthetics supplier due to its niche B2B (Business-to-Professional) focus. The name "Harley Supplies" would overwhelmingly be associated with Harley-Davidson motorcycle parts by the general public, leading to potential brand name confusion outside its specific industry.

Copy Examples

• •Introducing [New Product Name] – The clinician's choice for [specific benefit, e.g., advanced skin rejuvenation]. Formulated with [key ingredients/technology] and backed by clinical insight, it’s designed to integrate seamlessly into your practice, delivering the exceptional results your patients expect. Elevate your treatments with Harley Supplies. Learn more and register for professional pricing – Link in Bio. #AestheticInnovation #MedicalAesthetics #HarleySupplies #ProfessionalSkincare #[RelevantProductHashtag]
• •Harley Supplies: Premium Aesthetic Products, Sourced by Professionals, For Professionals. Partner with us for quality you can trust and the support your clinic deserves. [Register for an Account Button]
• •Understanding the nuances of [aesthetic topic, e.g., Polynucleotide treatments]? Our latest blog post dives deep into [key aspect], offering insights for practitioners. At Harley Supplies, we believe in empowering clinicians with knowledge. Read now (Link in Bio). #AestheticEducation #HarleyExpertise #AdvancedTreatments #MedicalPro
• •Founded by medical professionals, Harley Supplies is built on a deep understanding of the aesthetic industry's demands. We are committed to elevating patient care by providing verified practitioners with rigorously selected, high-performance products and unwavering support. Your reputation is our priority.
• •Exclusive: Early Access to [New Product] + Insights from Dr. [Name], Only at Harley Supplies