Brand Tone

The brand's tone is approachable, genuine, and encouraging. It speaks to its audience like a trusted friend offering style advice. The language used on the website and social media is warm, personal, and relatable, often referencing motherhood, everyday life, and the desire to feel confident and comfortable. It avoids overly formal or technical jargon, opting instead for descriptive and emotive words.

Brand Values

• •Timelessness
• •Quality & Affordability
• •Authenticity & Family
• •Confidence
• •Customer-Centricity

Best Practices

• •Always Tell the Story: Weave the brand's origin story—Macaela's journey and the inspiration from her daughter, Harley—into your copy where appropriate. This reinforces authenticity and emotional connection.
• •Speak from a Place of "We" and "You": Use "we" to talk about the brand's mission and values, creating a sense of a personal team behind the scenes. Address the customer directly as "you" to make the conversation feel intimate and one-on-one.
• •Focus on the Feeling, Not Just the Feature: Instead of just saying "100% cotton," say "soft, breathable cotton that feels amazing all day long." Connect product features to the ultimate benefit: confidence, comfort, and ease.
• •Use Relatable Scenarios: Frame your products within the context of everyday life. Mention "school runs," "coffee with friends," or "a cozy night in" to show how the clothes fit into the customer's world.
• •Maintain a Positive and Encouraging Voice: The copy should always aim to uplift the customer. Use words like "empower," "confidence," "effortless," and "beautiful" to reinforce the brand's goal of making women feel good about themselves.

Social Perception

The perception of 'harley and me collection' among its customer base is highly positive. It is seen as a trustworthy and reliable source for stylish, high-quality basics. Customers appreciate the personal touch of the founder and feel a connection to the brand's story. The lack of a broader mainstream presence means its perception is intimate and community-focused rather than mass-market. The brand is perceived as a hidden gem for those who discover it.

Copy Examples

• •Meet your new go-to for effortless style. ✨ Our [Dress Name] is designed for busy days and beautiful moments alike. Made with the softest fabric, it’s the timeless piece your wardrobe has been waiting for. Because feeling confident should be the easiest part of your day.
• •Timeless pieces, made for your real life.
• •Beyond the Trends. Quality collections curated for confidence that lasts.
• •The foundation of any great outfit starts here. Our [Top Name] isn't just a basic—it's your everyday secret weapon. Crafted from premium, breathable cotton that feels incredible on your skin, it offers a flattering fit that pairs perfectly with everything from jeans to skirts. Invest in quality you can feel and style you can count on, day in and day out.
• •Tired of clothes that don't last? At harley and me collection, we believe in quality you can wear for years. Inspired by motherhood and a love for timeless style, we create affordable, high-quality pieces designed to make you feel beautiful. Discover the collection today and build a wardrobe you love.