Brand Tone

Romantic & Passionate, Friendly & Inviting, Escapist & Relaxing, Empowering (for women), Approachable & Accessible, Enthusiastic & Celebratory

Brand Values

• •Entertainment & Reading Pleasure
• •Relaxation & Escapism
• •Love & Romance
• •Diversity & Inclusion
• •Reader Community
• •Accessibility
• •Tradition & Evolution

Best Practices

• •Embrace Romantic Language (but keep it accessible): Use words associated with love, passion, connection, and dreams. However, avoid overly complex or archaic language that might alienate a broad audience. Keep it evocative yet easy to understand.
• •Focus on the Reader's Experience: Frame copy around how the books make the reader *feel* – relaxed, excited, happy, swept away. Highlight the emotional benefit of reading a Harlequin novel.
• •Maintain a Friendly and Inclusive Voice: Address readers in a warm, welcoming manner. Ensure language is inclusive and reflects the brand's commitment to diversity in its stories and readership.
• •Highlight Escapism and Relaxation: Consistently position Harlequin books as a delightful escape from daily stress and a way to unwind and indulge in fantasy. Use phrases that suggest a journey or a break.
• •Be Enthusiastic and Positive: Convey genuine excitement about the stories, authors, and the joy of reading romance. This positivity should be infectious and encourage engagement. Celebrate the genre and its readers.

Social Perception

Established & Synonymous with Romance, Enjoyable Escape, "Guilty Pleasure" (for some), Nostalgic, Evolving, Community-Focused

Copy Examples

• •Ready to be swept off your feet? ✨ Our latest hero will make your heart race! Dive into a world of passion, dreams, and unforgettable romance with [Book Title] by [Author Name]. Your perfect escape awaits. #HarlequinBoeken #NieuweRomantiek #LeesLiefde
• •Find Your Perfect Story with Harlequin. ❤️ Whether you crave thrilling suspense, heartwarming connections, or steamy encounters, our diverse series have a love story for every mood. Explore the [Series Name] collection today and let your imagination soar! Your next favorite book is just a click away. [Shop Now]
• •Hello, fellow book lover! Need a moment to yourself? Unwind with Harlequin. Our latest selection is brimming with tales of love, adventure, and happy-ever-afters. Because everyone deserves a little romance in their day. Discover your next escape: [Link to new books]
• •Weekend Reading Dilemma! 🤔 Are you in the mood for: A) A charming doctor who steals hearts? 🩺❤️ B) A billionaire with a secret soft side? 💼💘 Vote now & find your match in our stories! #HarlequinWeekend #RomantiekKiezen
• •Tired of the same old routine? Escape into a world where love always wins. Harlequin offers captivating romance stories that are easy to read and impossible to put down. Give yourself the gift of a perfect getaway – no packing required! Try a free e-book today. #HarlequinEscape #FallInLoveWithReading