Brand Tone

Elegant, Stylish, Quality-conscious, Trustworthy, Modern, Lifestyle-oriented, Helpful, Service-oriented, Culturally Connected

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Tradition with a Modern Flair
• •Elegance and Modesty
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., elegant, warm, sophisticated), and key messaging points. Share this guide with everyone creating content.
• •Use Consistent Terminology: Stick to a defined set of words and phrases that reflect the brand's values. For Harisons KL, this would include terms like "expert craftsmanship," "perfect fit," "modest attire," "flair for fashion," "elegant," and "quality."
• •Focus on "Show, Don't Just Tell": Instead of just saying "high quality," describe the specific attributes – "Grade A Javanese textiles," "intricate beadwork," "expert tailoring for a perfect fit."
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual style of photography and videography. If the visuals are modern and lifestyle-focused, the copy should echo that.
• •Review and Refine Regularly: Periodically review all marketing copy across different platforms (website, social media, ads) to ensure it remains consistent with the established brand voice and is resonating with the target audience. Solicit feedback if possible.

Social Perception

Established Retailer, Specialist in Modest and Traditional Wear, Aspiring to be a Lifestyle Brand, Positive (though limited publicly visible feedback), Active Online Presence

Copy Examples

• •Headline: Harisons KL: Weaving Tradition into Your Modern Moments. Body: Discover our latest collection of Baju Kurung and Baju Melayu, where expert craftsmanship meets contemporary style. Perfect fits, timeless elegance. #HarisonsKL #ModestFashion #KLStyle
• •Headline: Crafted for Confidence. Designed for Life. Body: Step out in Harisons KL. Our heritage designs are made with Grade A fabrics, ensuring you look and feel your best, wherever the day takes you. Explore the "Ready for the Next Move" collection. #QualityWear #MalaysianMade #FashionWithFlair
• •Headline: Your Style, Perfectly Tailored. Body: Beyond ready-to-wear, Harisons KL offers bespoke tailoring services. Let us create a piece that's uniquely yours, reflecting your taste and our commitment to the finest quality. Book your consultation today. #CustomTailoring #HarisonsExpertise #PersonalizedFashion
• •Headline: Elegance in Every Thread. Body: From the intricate beadwork on our Jubah to the rich textures of our imported Javanese textiles, experience the Harisons KL difference. Quality you can see and feel. #LuxuryModesty #JubahEksklusif #HarisonsQuality
• •Headline: Celebrate Togetherness with Harisons KL. Body: Matching Baju Kurung for mother and child? Perfectly fitted Baju Melayu for the family? Find exquisite traditional wear that brings a touch of elegance to your cherished moments. #KeluargaHarisons #SedondonRaya #FestiveFashion