Brand Tone

Family-Oriented & Trustworthy, Modern-Traditional, Quality-Conscious & Value-Driven, Approachable & Community-Focused, Elegant & Stylish (for modest fashion)

Brand Values

• •Family & Community
• •Tradition & Heritage
• •Quality & Craftsmanship
• •Customer Service & Value
• •Adaptability & Modernization

Best Practices

• •Embrace Bilingualism Strategically: Continue using Bahasa Malaysia to connect with the local audience on social media, while ensuring key brand messages (quality, family, modern-traditional mix) are clear in English on the main website and for broader reach.
• •Visually Align Modernity and Tradition: Ensure photography and videography reflect both the modern appeal (e.g., contemporary settings, younger models) and the respect for tradition (e.g., cultural occasions, elegant details). The "Ready for the Next Move" campaign is a good example of this for their travel/fashion gear.
• •Highlight "Family Store" Values: Regularly incorporate messaging and imagery that appeals to families across generations, showcasing collections for all members and emphasizing shared moments. The "sedondon" (matching outfits) theme is excellent for this.
• •Consistently Emphasize Quality and Craftsmanship: Whether describing a modern dress or a traditional Baju Melayu, use terms that convey superior materials, attention to detail, and durability ("expert craftsmanship," "high-quality fabric," "perfect fit").
• •Develop a Content Calendar with Thematic Pillars: Plan content around key themes like family celebrations (Raya, etc.), everyday style, traditional heritage, and the value of quality. This ensures a balanced representation of the brand's core attributes across all platforms.

Social Perception

Established & Reliable, Go-to for Modest & Traditional Wear, Evolving Brand, Locally Connected

Copy Examples

• •Headline (Website Banner for Raya Collection): Celebrate Togetherness in Style. Discover Harisons KL's exquisite Raya Collection – Modern designs, timeless traditions.
• •Instagram Post (New Baju Kurung): Elegance in every thread. ✨ Our new [Fabric Name] Baju Kurung collection blends classic grace with a fresh, modern touch. Perfect for making memories. #HarisonsKL #ModestFashion #KualitiTerjamin (Quality Assured)
• •Facebook Ad (Tailoring Service): Your Perfect Fit, Our Promise. 👨‍👩‍👧‍👦 From classic Baju Melayu to contemporary family sets, Harisons KL tailoring offers expert craftsmanship for every generation. Book your consultation today! #HarisonsTailoring #YourFamilyStore #WarisanKita (Our Heritage)
• •TikTok Video Caption (Showcasing Kids' Collection): Little ones, big style! 🧸 Harisons KL brings you adorable and comfortable outfits for your kids. Quality that lasts, styles they'll love. #HarisonsKids #FashionKanakKanak #SelesaBergaya (Comfortable & Stylish)
• •Product Description (General Apparel): Crafted for your everyday moments. This [Product Name] from Harisons combines quality materials with a versatile design, offering you comfort and lasting value. Your trusted family store for over 60 years.