Brand Tone

Whimsical, Playful, Creative, Artsy, Nostalgic, Personal, Storytelling, Approachable, Community-Focused

Brand Values

• •Creativity & Self-Expression
• •Sustainability & Eco-Responsibility
• •Handmade & Artistry
• •Uniqueness & Individuality
• •Nostalgia & Storytelling
• •Community

Best Practices

• •Embrace Whimsy & Storytelling: Use evocative language that paints a picture and invites customers into the "dreamworld." Frame products not just as items, but as carriers of stories, memories, or personal expression ("wearable poetry").
• •Highlight the "Handmade" & "Vintage" Aspects: Consistently mention the artisanal nature of the products, the use of vintage/found components, and the care that goes into each piece. This reinforces uniqueness and quality.
• •Incorporate Nostalgic References (Subtly): Use words and imagery that evoke a sense of fond remembrance or retro cool, appealing to the target demographic's appreciation for these aesthetics.
• •Maintain a Conversational & Inclusive Voice: Write as if you're talking to a creative friend. Be approachable, encouraging, and foster a sense of community. Ask questions to engage the audience.
• •Be Authentic About Values: Weave in the brand's commitment to sustainability and circularity naturally, not as a buzzword, but as an integral part of the Haricot Vert story and process. Let passion for the craft and materials shine through.

Social Perception

Unique, Trendy, High-Quality, Artistic, Experiential, Ethical, Conscious, Fun, Nostalgic, Aspirational, Cool

Copy Examples

• •Instagram Post (New Charm Collection): "Unlock your inner storyteller ✨ Our latest Picto-Charms™ just dropped, like tiny captured memories ready to dangle. Which little treasure speaks to your story today? #HaricotVert #WearablePoetry #CharmSchool #HandmadeMagic"
• •Website Homepage Banner: "Welcome to the Dreamworld of Haricot Vert. ✨ Explore handcrafted, collage-inspired jewelry and curiosities, made with love and a sprinkle of vintage magic in Brooklyn. Create your own story."
• •Product Description (Custom Charm Bracelet): "Your story, your charms. Build a bracelet that’s uniquely YOU at our Picto-Charm™ bar or online. Handpicked vintage treasures and quirky, handcrafted charms await to tell your tale. What memories will you wear?"
• •Email Newsletter Subject: "Psst... New Nostalgia Just Arrived at Haricot Vert! 🗝️" Body Snippet: "Remember that feeling? We’ve bottled it up in our new collection of retro-inspired charms and one-of-a-kind reworked vintage pieces. Come find a little piece of your past, reimagined for today. #VintageVibes #HaricotVertHandmade"
• •In-Store Workshop Ad: "Unleash your creativity! ✂️ Join our Collage Club or a Picto-Charm™ workshop and let your imagination run wild. We bring the vintage bits and dreamy pieces, you bring the sparkle. Let's make something magical together! #HaricotVertWorkshops #BrooklynCreative #DIYDream"