Brand Tone

Welcoming, customer-focused, service-oriented, convenient, accessible, informal, engaging, and promotional.

Brand Values

• •Customer Satisfaction
• •Wide Selection/Variety
• •Convenience
• •Quality
• •Community Focus (local)

Best Practices

• •Tailor the formality and style of your language to the specific platform (e.g., more casual on Facebook, slightly more descriptive on the website). Always aim to be approachable and helpful.
• •Make it easy for customers to understand your offerings, how to order, and why they should choose you (e.g., "1-2 Hour Delivery," "Shop 2,500+ Products").
• •Whether it's a wide selection, special deals, or the convenience of delivery, ensure your copy clearly communicates the benefits to the customer.
• •Even with online interactions, use a friendly and personal tone. Address customers directly when possible and respond to inquiries with a helpful attitude.
• •While the core values (selection, convenience, customer focus) should always shine through, allow for slight variations in tone to suit different types of messages (e.g., a celebratory tone for a holiday vs. an informative tone for a new product). Ensure your visual branding also aligns with this tone.

Social Perception

Positive Customer Experiences, Local Convenience Store, Responsive (on Facebook), Secure.

Copy Examples

• •🎉 NEW ARRIVAL ALERT! 🎉 Your weekend just got better. Fresh on our shelves: [Product Name]! Swing by HR Liquors or tap the link in our bio for speedy local delivery right to your door! 🏡 #HarfordRoadLiquors #NewInStock #BaltimoreDrinks #WeekendVibes #[ProductName]
• •Your Favorite Drinks, Delivered Fast! 🚗 Explore Baltimore County's most exquisite selection of wine, spirits, and beer at HR Liquors. Order online for 2-hour delivery! [Shop Now Button]
• •Unlock Weekend Deals! 🗝️ Special Prices on Your HR Liquors Favorites!
• •Cheers to easy evenings! 🥂 Let HR Liquors handle the drinks. Huge selection, convenient delivery. What are you sipping on tonight? #HRLiquors #SupportLocalBaltimore #DrinksDelivered #ParkvilleMD
• •Can't find what you're looking for? Just ask our friendly team! We're here to help you discover your new favorite. Your satisfaction is our priority! #HRTeam #CustomerFirst