Brand Tone

Passionate, functional, and community-centric.

Brand Values

• •Craftsmanship and Quality
• •Functionality and Design
• •Sustainability
• •Made in the UK

Best Practices

• •Lead with the "Why": Always connect the product feature to the climber's goal. Instead of saying "We sell wooden holds," say "Achieve your climbing goals with skin-friendly wooden holds that let you train longer." Focus on the benefit (better training, less pain, improved strength) first.
• •Emphasize Craftsmanship: Consistently use terms like "handmade," "crafted in Sheffield," "high-quality hardwood," and "designed by climbers." This reinforces the brand's core values of quality and authenticity.
• •Speak the Climber's Language: Use climbing-specific terminology naturally (e.g., "project," "session," "beta," "crimp," "sloper," "45-degree board"). This builds credibility and shows you are an authentic part of the community.
• •Maintain a Supportive, Encouraging Tone: Frame your copy around the customer's journey and progress. Use encouraging language that inspires them to train. The tone should be like a trusted and experienced climbing partner giving good advice.
• •Showcase the Community: Actively use user-generated content in marketing. When writing captions for these posts, celebrate the customer's setup and dedication. This reinforces the community-centric value and provides powerful social proof. Phrases like "We love seeing our holds in their new homes" make customers feel valued.

Social Perception

High-quality & reliable, excellent for symmetrical training, good value, traditional (classic effective shapes) yet less inventive, positive customer experience.

Copy Examples

• •Your project. Your space. Your strength. Built by hand in Sheffield, so you can build your power at home. Our symmetrical hardwood holds are designed for balanced training and are kind on your skin, letting you push your limits, session after session. Tap to shop the setup. #HardWoodHolds #ClimbingTraining #HomeWall #MadeInUK #TrainHardClimbHarder
• •Symmetrical Hardwood Crimps - The Foundation of Strength. Master your power with our perfectly mirrored crimps. Handmade from sustainably sourced ash, these holds offer a comfortable, ergonomic grip that's tough on your muscles but gentle on your skin. Ideal for eliminating strength imbalances and systematically building finger power on boards up to 45°. Every set is a step towards your next grade.
• •Skin-friendly training sessions start here.
• •Stop letting bad holds cut your training short. Designed by climbers, for climbers. Hard Wood Holds are crafted for performance and comfort, so your skin isn't the first thing to give out. Train longer, get stronger. Free UK shipping on orders over £150. Shop Now
• •Handmade in Sheffield. Built for Your Climbing Goals.