Brand Tone

Traditional, Trustworthy & Reliable, Expert & Knowledgeable, Community-Oriented & Friendly, Quality-Focused

Brand Values

• •Quality
• •Tradition
• •Family
• •Local Sourcing
• •Animal Welfare
• •Customer Service
• •Expertise & Craftsmanship

Best Practices

• •Emphasize Heritage & Tradition: Consistently reference the "Est. 1976," "family-run," and "generations of experience" aspects. Use language that evokes a sense of established quality and time-honoured practices.
• •Highlight Quality & Sourcing: Always bring the focus back to the superior quality of the meat, the local sourcing, and the commitment to animal welfare. Use descriptive words that appeal to taste and freshness.
• •Maintain a Trustworthy & Approachable Voice: Write in a clear, honest, and friendly manner. Avoid overly technical jargon unless explaining something specific where expertise is key. The tone should feel like a knowledgeable, trusted local expert.
• •Show, Don't Just Tell, Expertise: Instead of just saying "we are experts," imply it through the way products are described, by offering tips (if applicable in future content), or by highlighting the "Master Butcher" title.
• •Reinforce Community Connection: Where appropriate, mention the local community, local delivery, and the benefits of supporting a local family business. This strengthens the bond with local customers.

Social Perception

A reliable source for high-quality meat, superior to supermarket offerings. A local institution with deep roots in the community. Knowledgeable butchers who can offer advice and custom cuts. A business that values tradition and good, honest food.

Copy Examples

• •Headline: Three Generations of Quality. Taste the Hardwick & Sons Tradition. Body: Since 1976, our family has been dedicated to providing Kineton with the finest, locally sourced meats. As your traditional master butchers, we believe in quality you can taste and trust. Visit us for meat that’s a cut above. Call to Action: Explore Our Range / Visit Our Shop
• •Headline: From Local Farms, With Care, To Your Table. Body: At Hardwick & Sons, we’re proud to partner with local farmers who share our commitment to quality and animal welfare. Know where your meat comes from and experience the difference that dedicated craftsmanship makes. Call to Action: Learn About Our Sourcing / Shop Local Favourites
• •Headline: More Than Just Butchers, We’re Your Neighbours. Body: For over 45 years, Hardwick & Sons has been a cornerstone of the Kineton community. We’re passionate about providing exceptional service and the quality meats your family deserves. Click & collect or local delivery available. Call to Action: Order Online / Get Directions
• •Headline: The Master Butcher’s Promise: Quality. Expertise. Flavour. Body: Experience the skill and passion of true master butchers. At Hardwick & Sons, every cut is prepared with precision and a deep understanding of flavour. Elevate your home cooking with meat that meets our family’s high standards. Call to Action: Discover Our Speciality Cuts / Ask Our Butchers
• •Headline: Taste the Difference Heritage Makes. Body: Hardwick & Sons isn't just a name; it's a legacy of quality butchery passed down through three generations. We meticulously select and prepare our meats, ensuring every meal you create is memorable. Call to Action: View Our Weekly Specials / Place Your Order