Brand Tone

Expert, Trustworthy, and Community-Focused

Brand Values

• •Expertise and Experience
• •Community and Family
• •Quality and Comprehensiveness
• •Service and Adaptability

Best Practices

• •Lead with Expertise: Always ground your copy in the brand's deep knowledge. Use phrases like 'With our 35 years of experience...', 'Our expert team recommends...', or 'Built by fishermen, for fishermen.' This reinforces the core value of expertise.
• •Use Community-Oriented Language: Address your audience as part of a community. Use 'we,' 'our,' and 'your' to create a sense of shared passion and locality. Mention Kilmore Quay and the seaside community to anchor the brand in its heritage.
• •Emphasize Comprehensive Solutions: Consistently use messaging that highlights the breadth of your inventory, like the 'needle to an anchor' concept. This reassuring customers that they will find what they need, positioning the store as a reliable one-stop shop.
• •Maintain a Trustworthy and Approachable Tone: Avoid overly corporate or technical jargon where possible. Keep the language clear, direct, and friendly. The tone should feel like receiving advice from a knowledgeable and trusted friend.
• •Showcase, Don't Just Tell: Use visuals and stories to bring your values to life. Share photos of the team, testimonials from local customers, and content that shows products being used in real-world marine and hardware settings. This provides authentic proof of your brand's promises.

Social Perception

The public perception of Hardware & Marine Supplies is highly positive, viewing it as an essential and expert local resource. Customers and online sources see them as a cornerstone of the Kilmore Quay community, renowned for their extensive stock and knowledgeable staff. They are perceived as specialists in the marine and fishing sectors, with their long history and experienced owners lending them significant credibility. The business is praised for its customer-centric approach, from offering to source specialized products to providing crucial services like lifejacket maintenance. Their recent website redesign, handled by Ireland Website Design, was aimed at improving user experience and increasing online sales, indicating a forward-looking approach to customer engagement.

Copy Examples

• •Built for the grind, trusted for generations. With over 35 years of firsthand fishing experience, we stock gear that works as hard as you do. From potting gear to LED deck lights, find everything you need to make your next trip a success. #KehoeMarine #CommercialFishing #IrishSea
• •Your Weekend on the Water, Sorted. From essential safety gear to the latest watersports equipment, we have everything you need for a perfect day at sea. Drop by and let our experts help you get ready for your next adventure. #HardwareAndMarineSupplies #LeisureBoating #KilmoreQuay
• •More Than Marine. We're your local hardware experts. Whether it’s a small DIY job or a major project, we have the tools, supplies, and friendly advice you need. From a needle to an anchor—and everything in between. #YourLocalHardware #Wexford #DIY
• •Meet the hands-on experts that make us who we are. Founded by a fisherman and run by a local family, we live and breathe this community. Thank you for being a part of our story since 1987. #FamilyRun #CommunityFirst #Since1987
• •Ready to hit the water? Gear up for less! Get 15% off our entire range of wetsuits this week. High-quality gear at prices that make a splash. Pop into our Kilmore Quay shop or find your fit online. #SpecialOffer #WatersportsIreland #GetOutdoors