Brand Tone

Modern, Pragmatic, and Confident

Brand Values

• •Innovation and Disruption
• •Practicality and Convenience
• •Quality and Natural Ingredients
• •Subtlety and Sophistication
• •Confidence and Ambition

Best Practices

• •Lead with the "Why," Not Just the "What": Always start by highlighting the problem with traditional sprays (overpowering, inconvenient, chemical-filled) before presenting Hard Scents as the modern solution. This reinforces the brand's core value of disruption.
• •Use Confident, Action-Oriented Language: Employ strong verbs and a direct tone. Phrases like "Drop the routine," "Take control," and "Master the art" align with the confident, ambitious persona of the target customer.
• •Focus on Benefits Over Features: Instead of just saying "it's a solid wax," explain the benefit: "It will never spill in your gym bag or get flagged by TSA." Instead of "contains hemp oil," say "infused with hemp oil for a smooth, moisturizing application."
• •Champion Subtlety as a Strength: Consistently frame subtlety and control as sophisticated and desirable traits. Contrast this with the "offensive" and "overbearing" nature of sprays to elevate the brand's positioning.
• •Maintain a Premium, Modern Aesthetic: Ensure all copy, from website text to social media captions, is clean, concise, and free of jargon. The language should reflect the sleek, minimalist design of the product and packaging.

Social Perception

The brand's social perception is primarily shaped by its own marketing due to a limited online footprint and minimal independent reviews. It presents itself as a premium, innovative solution, and direct customers likely perceive it positively, aligning with its values of practicality and modernity. However, it remains a niche product with an unproven reputation in the broader market due to a lack of wider public conversation.

Copy Examples

• •Built for the Carry-On. Built for the Boardroom. Your ambition doesn't stop for a security check. Neither should your signature scent. Our solid cologne is TSA-friendly, spill-proof, and designed for the man on the move. Swipe on confidence, wherever you land. #HardScents #SolidCologne #TravelReady
• •The Right Kind of Impact. The loudest person in the room is rarely the most respected. The same goes for your cologne. Hard Scents is engineered for precision, not projection. A solid fragrance that draws people in, without shouting for attention. It's time to master the art of subtlety.
• •Ditch the Spray. Perfect the Scent. Experience the future of fragrance. Solid, portable, and infused with hemp oil for a smoother application.
• •Stop Announcing Your Arrival. Ever walked into a cloud of someone else's cologne? Let's not be that guy. The best scents are discovered, not declared. Hard Scents solid colognes give you complete control. Apply exactly where you want, as much as you want. It's your scent, on your terms.
• •Confidence in Concentrate. Meet Eon. A fresh and clean charge of bergamot and mint, grounded with sandalwood. Our wax and oil base makes it last, while 100mg of hemp oil makes it smooth. This isn't just cologne. It's a better way to wear it. #Eon #SolidFragrance #MadeInUSA