Brand Tone

Energetic and Intense, Community-Focused and Inclusive, Authentic and Raw, Direct and Unapologetic

Brand Values

• •Passion for Hard Electronic Music
• •Inclusivity and Acceptance
• •Authentic Rave Experience
• •Community Building
• •Supporting Artists

Best Practices

• •Know Your Audience, Speak Their Language: Use terminology, slang (authentically), and cultural references that resonate with the hard techno and rave community. Understand their passion and reflect it.
• •Embrace Intensity and Energy: Let the passion for the music shine through. Use strong verbs, dynamic language, and an energetic pace in your writing. Don't be afraid of capital letters or exclamation points when appropriate to convey excitement, but use them judiciously to maintain impact.
• •Reinforce Inclusivity: Consistently weave messages of acceptance, respect, and community into your communications. Highlight the 'no discrimination' policy in event rules and community guidelines.
• •Stay Authentic and Raw: Avoid overly corporate or polished language. Let the genuine passion and a slightly underground, unfiltered feel come through. User-generated content and behind-the-scenes glimpses can enhance this.
• •Visual and Textual Cohesion: Ensure the tone of your copy aligns with your visual branding (e.g., dark, industrial, energetic imagery). This consistency across all platforms reinforces the brand identity.

Social Perception

Positive within the Niche, Energetic and Intense, Community-Oriented, Limited Mainstream Awareness

Copy Examples

• •ANTWERP! Brace for impact. [DJ Name] is about to unleash a torrent of pure, unadulterated HARD TECHNO. This is not a drill. This is Hard Harder Hardst. Get your tickets before they vanish. #HardTechno #Rave #Industrial #AntwerpNightlife #NoSleep
• •Wear the intensity. Our new logo hoodie isn't just fabric, it's a statement. Built for the rave, designed for the dedicated. Limited drop. Own the night. #HardHarderHardst #TechnoMerch #RaveGear #Streetwear #LimitedEdition
• •The energy last night? Unmatched. YOU make Hard Harder Hardst what it is – a place to lose yourself in the sound, together. No judgment, just pure vibes. Tag your rave crew! #RaveFamily #TechnoCommunity #SafeSpace #AntwerpRaveScene #Unity
• •POV: You found your people. The floor is shaking, the bass is relentless. This is where we belong. 🔊💥 #HardTechnoVibes #RaveLife #TikTokRave #IndustrialStrength #HardHarderHardst
• •We don't do quiet. We don't do mainstream. Hard Harder Hardst is your sanctuary for raw, industrial, and hard techno. Since 2018, we've been shaking Antwerp's foundations, creating a space where everyone is welcome and the music never stops. Come as you are. Dance 'til dawn.