Brand Tone

Authoritative and Professional, with a secondary tone of Innovative and Forward-thinking

Brand Values

• •Experience and Leadership
• •Innovation and Customisation
• •Security and Reliability
• •Customer-Centric Problem Solving
• •Australian Heritage

Best Practices

• •Lead with Authority and Experience: Always leverage the 'Since 1969' and 'Australia's Largest Supplier' credentials. Use strong, confident language. Phrases like 'rely on,' 'we ensure,' and 'the trusted partner' reinforce this position.
• •Focus on the Problem-Solution Framework: Address specific customer pain points directly in headlines and opening lines (e.g., 'Tired of...', 'Worried about...'). Position products as the clear and effective solution.
• •Highlight Innovation with Tangible Benefits: When discussing technology like RFID or patented designs, don't just mention the feature. Explain the concrete benefit: 'saves time,' 'reduces manual errors,' 'automates your audit trail,' or 'provides a clear ROI.'
• •Emphasize Reliability and Integrity: Use terms like 'guaranteed unique serial numbering,' 'proprietary Exact & Track system,' and 'ISO compliant.' This language builds trust with a professional audience concerned with compliance and chain of custody.
• •Maintain a Professional B2B Tone: The tone should remain informative, direct, and professional across all platforms, including social media. Avoid overly casual language or slang to align with the target audience of industry professionals and government agencies.

Social Perception

Highly credible, long-standing, and reliable specialist within its B2B niche, perceived as an innovator in RFID and tamper-evident technology, and a trustworthy partner prioritizing security integrity.

Copy Examples

• •50 Years of Security. One Unbroken Promise. Since 1969, Harcor has been Australia's most trusted name in tamper-evident solutions. Our experience is your security. Protect your assets with seals forged from five decades of leadership.
• •Stop Paying for Subscriptions. Start Owning Your Security. Tired of recurring fees for your key management system? The iKLAS KMS, distributed by Harcor, offers a robust, integration-ready solution with zero mandatory subscriptions. Secure your keys without draining your budget.
• •Your Assets are Unique. Your Security Should Be Too. Don't settle for one-size-fits-all. From custom-printed logos to specialized RFID tags, Harcor delivers tailored security seals that meet your exact operational needs. Let's design your solution.
• •If It’s Been Tampered With, You’ll Be the First to Know. Our patented "Tamper Visible" technology and guaranteed unique serial numbers offer more than just a seal—they offer certainty. From bolt seals to advanced RFID, shrinkage and unauthorized access stop here.
• •RFID Security Isn't the Future. It's the Affordable Reality. Worried about the cost of upgrading? With modern advancements, Harcor's RFID security seals are now a cost-effective solution for automating your audit trail and enhancing operational efficiency. See how affordable peace of mind can be.