Brand Tone

Elegant & Sophisticated, Aspirational & Lifestyle-focused, Confident & Authoritative, Warm & Inviting, Modern & Clean

Brand Values

• •Craftsmanship & Quality
• •Timeless Design
• •Durability
• •Australian Heritage & Lifestyle
• •Family Legacy
• •Sustainability
• •Innovation
• •The Art of Togetherness

Best Practices

• •Emphasize Heritage & Craftsmanship: Regularly weave in the story of family tradition, Australian roots, and the meticulous process of handcrafting furniture. This reinforces authenticity and quality.
• •Use Evocative & Sensory Language: Describe the feel of the materials, the comfort of the designs, and the atmosphere created by the furniture (e.g., "sun-drenched," "coastal breeze," "timeless elegance"). This helps paint an aspirational picture.
• •Maintain a Sophisticated Vocabulary: Use language that reflects the luxury positioning of the brand. Avoid overly casual slang or jargon. Words like "meticulously," "unparalleled," "sophisticated," "timeless," and "legacy" align well.
• •Focus on the "Why" - The Lifestyle: Connect the furniture to the experiences it enables – relaxation, entertaining, connecting with nature, creating memories. It's not just about the product, but the "art of togetherness" and elevated outdoor living.
• •Ensure Visual & Textual Harmony: The clean, modern, and luxurious aesthetic of HARBOUR's visuals should be mirrored in the copy. Keep sentences well-structured, clear, and elegant. The copy should feel as refined as the furniture looks.

Social Perception

Luxury & High-End, Stylish & Modern, Durable & Well-Made, Globally Recognized, Aspirational

Copy Examples

• •HARBOUR: Where Enduring Craftsmanship Meets the Art of Outdoor Living. For generations, the Condos family has transformed the finest materials into timeless outdoor furniture. Experience the legacy of Australian design and elevate your moments under the open sky.
• •Sun-drenched afternoons and starlit evenings, curated by HARBOUR. Our [Collection Name] collection, handcrafted for a lifetime of shared memories. Discover the essence of modern coastal luxury. #HarbourOutdoor #LuxuryLiving #OutdoorDesign
• •Gather in style, season after season. The [Table Name] dining table, meticulously crafted from sustainably sourced Grade-A teak, embodies the raw beauty of nature and the sophistication of minimalist design. Built to endure, designed to inspire.
• •Inspired by the world's most captivating coastlines. Designed for your most cherished outdoor experiences. Explore the new HARBOUR collections.
• •Invest in Timelessness: Discover HARBOUR's Legacy of Outdoor Excellence. At HARBOUR, we believe outdoor furniture is more than just an object; it's an invitation to embrace the beauty around us. Our pieces are born from a passion for design and a heritage of master craftsmanship, ensuring every moment outdoors is one of unparalleled comfort and style.