Brand Tone

Traditional & Heritage-Focused, Quality-Oriented & Artisanal, Warm & Welcoming, Community-Minded & Ethical, Nostalgic & Charming

Brand Values

• •Quality & Excellence
• •Tradition & Legacy
• •Community Support & Giving Back
• •Customer Satisfaction & Connection
• •Ethical Practices
• •Handcrafted Artistry

Best Practices

• •Embrace Storytelling: Weave the brand's rich history, the founder's passion, and the nautical New England heritage into your narratives. This creates an emotional connection and reinforces the traditional aspect of the brand.
• •Highlight Quality and Craftsmanship: Consistently use descriptive language that emphasizes the high-quality, fresh, and often local ingredients, as well as the artisanal, handcrafted nature of the chocolates. Words like "handcrafted," "finest," "artisanal," "copper kettle," and "small batch" resonate well.
• •Maintain a Warm and Inviting Voice: Write in a friendly, approachable, and slightly charming tone. The copy should evoke feelings of nostalgia, comfort, and delight, much like the experience of enjoying their chocolates.
• •Incorporate Values Authentically: When mentioning community involvement or ethical sourcing, ensure it feels genuine and integrated into the brand's identity, rather than a tacked-on marketing point. Show, don't just tell, the impact.
• •Be Consistent Across All Channels: Ensure that the tone of voice is uniform across the website, social media posts, email marketing, product descriptions, and any in-store signage. This builds a strong, recognizable brand identity.

Social Perception

High-Quality & Delicious, A Special Treat/Gift, Local Staple & Beloved Brand, Positive In-Store Experience, Price Point, Trustworthy & Reputable

Copy Examples

• •Headline: Taste the Tradition: Over 50 Years of Handcrafted New England Chocolate. Body: Since 1973, Harbor Sweets has been dedicated to crafting the world's finest chocolates. From our iconic Sweet Sloops to our decadent truffles, each piece is a taste of history, made with passion and the freshest local ingredients.
• •Social Media Post (with an image of Sweet Sloops): Set sail on a sea of flavor! Our legendary Sweet Sloops, with their almond butter crunch hull and white chocolate sails, have been a New England favorite for generations. What sweet memories do they bring back for you? #HarborSweets #SweetSloops #ChocolateTradition #HandcraftedGoodness
• •Product Description (for Gather Chocolates): Sweetness with a Purpose. Our Gather Chocolates are more than just a treat; they're a tribute to nature's hardest workers. Handcrafted with rich dark chocolate and golden wildflower honey, a portion of every sale supports vital honeybee research. Indulge while making a difference.
• •Email Subject Line: A Sweet Gift, Crafted with Care from Salem. Body: Looking for the perfect way to share a little joy? Harbor Sweets chocolates are handcrafted in our historic Salem factory, using time-honored techniques and the finest ingredients. Each box is a promise of quality and a taste of New England charm.
• •About Us Snippet: More Than Just Chocolate, It's a Legacy. At Harbor Sweets, we believe in the simple joy of a perfectly crafted chocolate. For nearly half a century, we've poured our hearts into every batch, honoring our founder's commitment to excellence and our community. Join us in celebrating the sweet moments.