Brand Tone

Empowering & Uplifting, Conscious & Mindful, Natural & Earthy, Gentle & Comforting, Serene & Authentic

Brand Values

• •Sustainability
• •Ethical Production
• •Body Positivity & Inclusivity
• •Female Empowerment
• •Comfort & Quality
• •Transparency
• •Connection with Nature

Best Practices

• •Lead with Sensorial Language: Focus on the feeling – the softness of bamboo, the comfort, the gentle touch. Use words that evoke a tactile and emotional response.
• •Integrate Values Seamlessly: Weave sustainability, ethical production, and body positivity into the narrative naturally, rather than as a checklist. Explain the "why" behind these choices.
• •Maintain an Empowering yet Gentle Voice: The tone should be uplifting and confident, but also calm, kind, and nurturing, reflecting the brand's connection to nature and self-care.
• •Celebrate Authenticity: Use inclusive, affirming language that resonates with diverse individuals. Reinforce the message that all bodies are beautiful and deserving of comfort.
• •Be Transparent and Educational: Share insights into the natural dyeing process, the benefits of bamboo, or the importance of ethical production in a way that informs and connects with the conscious consumer.

Social Perception

HARA The Label is generally perceived very positively as a brand genuinely committed to ethical and sustainable practices. Customers frequently praise the luxurious softness and comfort of the garments, the beautiful natural colors, and the brand's body-positive and empowering ethos.

Copy Examples

• •Headline: Feel the Earth. Embrace Yourself. Body: Discover the gentle touch of bamboo, colored by nature. HARA is a celebration of your natural beauty and our planet's precious resources. Soft, sustainable, and made with love, for you. #HaraTheLabel #ConsciousComfort
• •Headline: Your Skin Will Thank You. So Will The Planet. Body: Crafted from dreamy OEKO-TEX certified bamboo and plant dyes, our pieces are designed for unparalleled comfort and minimal impact. Ethical. Beautiful. Effortlessly you. #SustainableStyle #HaraNatural
• •Headline: Beauty in Every Form. Comfort in Every Thread. Body: We celebrate you, exactly as you are. Our inclusive designs and naturally soft fabrics are made to empower and embrace. Experience lingerie that feels like a loving hug. #BodyPositive #HaraForAll
• •Headline: Wear Your Values. Softly. Body: Mindfully made in Melbourne, HARA brings you essentials that are kind to your skin and our Earth. From seed to garment, a journey of conscious creation. #EthicalFashion #MadeInAustralia #HaraSlowLiving
• •Headline: The Softest Revolution. Body: Join a movement that cherishes comfort, champions sustainability, and empowers from within. HARA: Lingerie that nurtures you and the world around us. #EmpoweredByHara #GentleStrength