Brand Tone

Artisanal, Thoughtful, Elegant, Appreciative, Whimsical

Brand Values

• •Craftsmanship
• •Design Integrity
• •Quality & Durability
• •Connection & Storytelling
• •Originality & Uniqueness
• •Tactility & Sensory Experience

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Artisanal, Thoughtful, Elegant, Appreciative, Whimsical) with examples of do's and don'ts for word choice, sentence structure, and overall feel. Share this with anyone creating content.
• •Prioritize Storytelling: In every piece of copy, from product descriptions to social media updates, find an angle to tell a story – about the inspiration, the crafting process, the materials, or the experience the product offers.
• •Use Evocative and Sensory Language: Incorporate words that appeal to the senses, especially touch, sight, and emotion. Words like "meticulous," "soft," "luminous," "cherished," "whispers," "gentle" align well with their established tone.
• •Maintain Visual-Textual Harmony: Ensure that the tone of the copy always complements the visual aesthetic of the brand. The elegance and craftsmanship seen in their photography should be mirrored in the language used.
• •Review and Refine Regularly: Periodically review all customer-facing copy to ensure it consistently reflects the desired brand tone. Get feedback and make adjustments as the brand evolves, always keeping the core values in sight.

Social Perception

High-Quality & Artistic, Niche & Special, Ethical & Mindful, Premium, Gift-Worthy

Copy Examples

• •Trace the lines of your favorite city, stitched by hand with meticulous care. Our Coastline Quilt is more than a map; it's an heirloom, a conversation piece, a tangible connection to the places that shape us. Crafted from soft, natural cotton, designed to be cherished for generations.
• •Let your imagination take flight. Our [Kite Name] isn't just a kite; it's an invitation to look up, to dream, to feel the simple joy of the wind in your hands. Handcrafted with resilient ripstop nylon, ready for countless adventures. #HapticLab #ArtisanKite #SkyHighDreams
• •New Heirlooms Have Arrived: Discover the Latest from Haptic Lab
• •At Haptic Lab, we believe in the power of the handmade. Founded by architect Emily Fischer, our studio designs and crafts objects that tell stories, evoke memories, and celebrate the beauty of touch. Each piece is a labor of love, intended to bring lasting joy and artistry into your home.
• •Explore Our Collection of Handcrafted Wonders – Where Design Meets Legacy.