Brand Tone

heartfelt, artistic, and intentional. It also carries a sense of playfulness and whimsy. The language used is often evocative and emphasizes the sensory experience of their products. There's an underlying thoughtful and mission-driven feel to their communication.

Brand Values

• •Tactile Experience & Sensory Design: The core of the brand revolves around the sense of touch ("haptic") and creating objects that engage this sense. They aim to counter the "rapid digitization of modern life" by fostering a connection to the physical world.
• •Craftsmanship & Tradition: Haptic Lab blends new technologies with traditional craft techniques, emphasizing handmade quality and heirloom longevity. They highlight their collaboration with artisans.
• •Meaningful Connection: The brand strives to create products that foster a meaningful connection between people and the planet, as well as with stories and places.
• •Sustainability & Ethical Production: Fair-trade practices, environmental sustainability, and responsible sourcing are central to their ethos. They are a certified B Corporation.
• •Playfulness & Whimsy: Especially evident in their kite designs, there's an encouragement of play and a sense of wonder.
• •Intentionality & Purpose: Designs are created with intention, aiming to have a positive impact. This is rooted in the founder's initial mission to help her mother.

Best Practices

• •Lead with the "Why": Always circle back to the origin story and the core mission of creating through touch and for connection. This emotional anchor will naturally guide the tone.
• •Emphasize Sensory Language: Use descriptive words that evoke texture, feeling, and the experience of interacting with the products. Think "soft," "intricate," "hand-stitched," "soaring."
• •Highlight Craftsmanship and Artisan Stories: Share the human element behind the products. Talk about the traditional techniques and the skilled artisans involved. This reinforces quality and ethical values.
• •Maintain a Thread of Playfulness and Wonder: Even when discussing intricate designs or serious values like sustainability, allow moments of lightness and joy, especially for products like kites.
• •Be Authentic and Transparent: Whether discussing the inspiration behind a design or the commitment to ethical sourcing, speak with sincerity. This builds trust and aligns with the heartfelt nature of the brand.

Social Perception

Positive Customer Experiences: Customers frequently praise the uniqueness and beauty of the products, the quality of craftsmanship, and the story behind the brand. Fast shipping and good packaging are also commonly mentioned. Appreciation for Design and Story: The artistic nature of the products, particularly the map quilts, resonates with consumers. The origin story connected to the founder's mother adds a layer of depth and emotional connection for many. Valued for Quality and Uniqueness: Haptic Lab is perceived as a provider of high-quality, unique, and thoughtfully designed items that are more than just products; they are seen as keepsakes or art pieces. Recognized for Ethical Practices: Their commitment to fair trade and sustainability is acknowledged and appreciated.

Copy Examples

• •Headline: Feel the Story Unfold. Our Constellation Quilts are more than maps; they're heirlooms whispered from the stars.
• •Social Media Post: Remember the joy of a soaring kite? Our handcrafted Sailing Ship Kites invite you to touch the sky and reconnect with playful wonder. Ethically made, designed to delight. #HapticLab #HandmadeJoy #Kites #PlayOutside
• •Product Description Snippet (for a city quilt): Trace the streets of your favorite city with your fingertips. Each stitch in our [City Name] Quilt is a testament to traditional craft and a celebration of place, designed to bring the world a little closer.
• •About Us Excerpt: Born from a desire to connect through touch, Haptic Lab blends timeless craft with intentional design. We believe in creating beautiful, sensory objects that honor both the hands that make them and the homes they’ll inhabit.
• •Email Subject Line: Gift a Connection: Handcrafted Heirlooms with Heart.