Brand Tone

Joyful, Celebratory, Personalized, Caring, Authentic

Brand Values

• •Joy and Celebration
• •Personalization and Uniqueness
• •Customer Satisfaction
• •Connection
• •Giving Back (Social Responsibility)

Best Practices

• •Emphasize the joy and laughter the videos bring.
• •Highlight the personalization and uniqueness of the greetings.
• •Showcase customer satisfaction through testimonials and reviews.
• •Address social responsibility by mentioning the donation to African children or communities.
• •Incorporate User-Generated Content (with permission) to reinforce authenticity.

Social Perception

Entertaining, Unique, Socially Responsible (with awareness of potential exploitation concerns).

Copy Examples

• •Bring Smiles: Send a unique and fun video greeting from Africa!
• •The perfect surprise: Guaranteed to bring uncontrollable laughter and smiles!
• •Personalized wishes: Create a tailor-made video message for any occasion.
• •Support a good cause: A portion of our earnings is donated to support African children.
• •Fast delivery & high quality: Get your personalized video within 1-3 days via email.