Brand Tone

Joyful, celebratory, and heartfelt, using emotive and enthusiastic language to create a sense of wonder and connection. It is friendly, direct, personal, and warm, with an underlying tone of purposefulness and sincerity due to its social mission.

Brand Values

• •Joy and Celebration
• •Cultural Connection
• •Generosity and Social Impact
• •Authenticity
• •Simplicity

Best Practices

• •Lead with Joy: Always use vibrant, positive, and celebratory language. Words like "joy," "magic," "celebration," "unforgettable," and "heartfelt" should be staples in the brand's vocabulary.
• •Emphasize the "Why": Consistently integrate the social impact mission into the messaging. Whether in a product description, a social media post, or an ad, reminding customers that their purchase has a purpose will reinforce brand values and drive connection.
• •Use Storytelling: Share stories about the people in the videos (with their permission), the culture, or the impact of the donations. This adds authenticity and emotional depth, transforming a transaction into a meaningful experience.
• •Maintain a Simple & Direct Call to Action: The brand's messaging emphasizes an easy ordering process. All copywriting should lead to a clear and simple call to action, such as "Order Your Video," "Send a Wish Today," or "Create Your Message."
• •Stay Visually and Tonally Consistent: Ensure that all visuals (videos and images) match the copy's joyful and vibrant tone. Use bright colors, smiling faces, and energetic scenes to create a cohesive and appealing brand identity across all platforms.

Social Perception

The brand is perceived as a unique and memorable way to send personalized greetings. Customers view the service as a fun, vibrant, and emotionally resonant gift option. The social mission significantly enhances its positive perception, adding meaning to purchases, and its online presence aligns with themes of happiness, travel, and African culture.

Copy Examples

• •Don't just send a card. Send a celebration from the heart of Africa! Get a personalized video message that sings, dances, and delivers your birthday wishes like never before. Make their day unforgettable.
• •Every wish you send creates a ripple of good. ✨ With each personalized video greeting, you're not only sharing joy but also supporting children through our partnership with ForAfrika. Send a message, make a difference.
• •Say 'I love you' with the vibrant energy of Africa! Surprise your special someone with a custom video message that's more personal than a text and more exciting than flowers. Order now to spread the love across continents.
• •Your Words, Their Voices, An Unforgettable Memory. Create a personalized video greeting from Africa in just 3 simple steps. The most joyful message you'll ever send.
• •This is what happens when you send a wish with us! ❤️