Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Informative & Helpful, Trustworthy & Reliable, Inspiring

Brand Values

• •Quality
• •Sustainability & Nature
• •Community
• •Customer Success
• •Passion for Gardening
• •Australian Owned & Operated

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your brand tone (e.g., enthusiastic, friendly, informative) with examples of "do's and don'ts." Share this with anyone creating content.
• •Speak directly to your audience: Use "you" and "your" to make the copy feel personal and engaging. Imagine you're talking to a fellow gardening enthusiast.
• •Infuse Passion: Let your genuine love for gardening shine through. Use enthusiastic language and vivid descriptions that evoke the joy of growing.
• •Be Helpful, Not Just Salesy: While the goal is to sell seeds, always aim to provide value. Share tips, answer questions, and offer advice. This builds trust and positions you as a knowledgeable resource.
• •Maintain Consistency Across All Channels: Whether it's a website product description, a social media post, or an email newsletter, the tone should feel familiar and aligned with the Happy Valley Seeds brand. Regularly review content to ensure it matches the established voice.

Social Perception

Generally viewed as a reputable and reliable source for a wide variety of seeds in Australia. Seen as a provider of good gardening information and support. Appreciated for their engagement with customers and the gardening community. Valued for offering heirloom, non-GMO, and a broad range of seeds not always found in larger retail outlets.

Copy Examples

• •🌱 NEW SEED ALERT! 🌱 Get ready to welcome the vibrant [New Seed Name] to your patch! These beauties are [mention 1-2 key characteristics, e.g., 'bursting with flavour and super easy to grow']. We can't wait to see what you create! Tap the link in our bio to shop and let the growing adventures begin! #HappyValleySeeds #GrowYourOwn #NewSeeds #AustralianGardening
• •Happy Friday, green thumbs! 🌿 We're curious: what's the one veggie you absolutely CANNOT live without in your garden? Share your must-haves in the comments below – let's inspire each other! 👇 #GardeningCommunity #VegePatch #GrowFood #HappyValleySeeds
• •Your Garden Dreams are About to Sprout! 🌱 Get 15% Off All Herb Seeds This Week!
• •Sow the Seeds of Happiness. Discover Australia's Favourite Range of Non-GMO, Heirloom & Open-Pollinated Seeds. Let's Grow Together!
• •Taste the sunshine with our [Tomato Variety Name] seeds! These heirloom treasures produce an abundance of juicy, flavour-packed tomatoes that will transport you straight to a summer garden. Perfect for salads, sauces, or eating straight off the vine. We've packed these seeds with love and can't wait for you to experience the joy of growing them.