Brand Tone

Friendly and Approachable, Positive and Upbeat, Youthful and Trendy, Authentic and Relatable, Community-Focused

Brand Values

• •Happiness and Positivity
• •Sisterhood and Connection
• •Comfort and Quality
• •Authenticity and Hard Work
• •Customer Focus
• •Supporting Small Business

Best Practices

• •Embrace 'Happy' and 'Soul': Consistently weave in words related to happiness, joy, soul, and well-being. Use an upbeat and positive vocabulary.
• •Maintain a Friendly, Sisterly Voice: Write as if you're talking to a friend or sister. Use inclusive language like 'Soul Sister,' 'we,' and 'us' to foster community. Keep the tone conversational and approachable.
• •Be Authentic and Transparent: Share behind-the-scenes glimpses, talk about the journey (highs and lows), and let the personalities of the founders shine through. Authenticity builds trust.
• •Focus on Comfort and Positivity in Product Descriptions: Highlight how the clothes feel and the positive emotions they evoke, not just their features. Use descriptive words like 'buttery-soft,' 'cloud-like,' 'joyful,' 'effortless.'
• •Engage Actively and Personally: Respond to comments and messages with the same friendly and positive tone. Personal interactions reinforce the brand's community feel and approachability. Use emojis to convey warmth and fun where appropriate.

Social Perception

Loved for Comfort and Quality, Seen as Trendy and Cute, Trusted Small Business, Engaging and Relatable, Positive Community

Copy Examples

• •Instagram Post (Image: Flat lay of a new seamless set): That feeling when your outfit is as comfy as a cloud but still totally cute? ✨ That’s the Happy Soul Sisters vibe! Our new seamless sets just dropped – ready to make your soul (and body) happy! Tap to shop your new fave go-to. #HappySoulSisters #ComfyCute #NewCollection
• •TikTok Video (Sisters excitedly packing an order): Another Happy Soul heading out the door! 💖 We get SO excited seeing where our pieces are going! Want to be next? Shop our latest arrivals via the link in bio! What are you hoping to snag? Let us know! 👇 #SmallBusinessLove #PackingOrders #HappyCustomers #SisterOwned
• •Facebook Ad (Carousel of best-selling tie-dye hoodies): Hand-dyed happiness, delivered to your door! 💌 Each Happy Soul Sisters tie-dye piece is unique, just like you. Made with love by us, Jenna & Kayla, right here in Atlanta! Find your perfect swirl of joy. Shop now and bring a little more happy to your soul! #TieDyeLove #HandmadeHappiness #ShopSmall
• •Email Subject Line: ✨ Your Dose of Happy is Here! ✨ Email Body Snippet: Hey Soul Sister! Ready to treat yourself to some serious comfort and style? Our latest collection is packed with pieces designed to make you feel amazing, inside and out. Because we believe every day deserves a touch of happy! Click here to explore what’s new...
• •Pinterest Pin Description (Image: Lifestyle shot of someone lounging in their apparel): Find your happy place in our ultra-soft loungewear. ✨ Perfect for cozy days in, coffee runs, or just feeling good. Happy Soul Sisters is all about comfort that makes your soul smile. #HappySoul #LoungewearLove #ComfyStyle #Sisterhood