Brand Tone

Playful & Witty, Supportive & Empathetic, Joyful & Positive, Approachable & Friendly

Brand Values

• •Mental Well-being
• •Comfort & Functionality
• •Style & Self-Expression
• •Quality & Durability
• •Ethical Production

Best Practices

• •Embrace Wit (Appropriately): Continue to use lighthearted and witty language in product descriptions and social media, but always ensure it remains respectful and professional, given the healthcare context.
• •Lead with Empathy: Always circle back to the core message of supporting healthcare professionals' well-being. Highlight how the scrubs contribute to a better day.
• •Use Vibrant & Positive Language: Mirror the colorful nature of the scrubs in your word choices. Use words that evoke happiness, energy, and comfort.
• •Be Relatable: Share stories or create scenarios that resonate with the daily experiences of healthcare workers (the good, the challenging, and the humorous).
• •Maintain Authenticity: Ensure the playful tone doesn't overshadow the quality, functionality, and ethical production of the scrubs. Keep the messaging genuine and focused on the brand's core values.

Social Perception

Customers perceive the brand positively, appreciating the unique designs, comfort, and fit of the scrubs. They enjoy the compliments received when wearing them. The brand's mission to support healthcare workers' mental health is likely to be well-received and seen as a positive differentiator. The general sentiment around colorful and comfortable scrubs in the healthcare industry is positive, as it can brighten the environment for both staff and patients.

Copy Examples

• •Long shift ahead? Smile on! Our ridiculously comfy and vibrant scrubs are here to hug you back. #HappyScrubIn #MentalHealthMatters
• •Warning: May cause spontaneous compliments and a brighter workday. Shop our new collection of mood-boosting scrubs! happyscrubin.com
• •More than just a uniform. It's a daily dose of 'you got this!' Wear your happiness. #ScrubsWithStyle #HealthcareHeroes
• •Tired of boring blues? Inject some fun into your rounds! Our ethically made, super-soft scrubs are designed to make you (and your patients) smile.
• •Because superheroes deserve super scrubs. Lightweight, durable, and bursting with personality – just like you. Find your perfect fit at happyscrubin.com.