Brand Tone

Welcoming & Friendly, Knowledgeable & Educational, Craft & Quality-Focused, Community-Oriented, Positive & Upbeat

Brand Values

• •Customer Experience & Comfort
• •Education & Guidance
• •Quality & Craftsmanship
• •Community
• •Accessibility & Inclusivity
• •Passion for Cannabis

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., Welcoming, Knowledgeable, Positive), key messaging points, preferred vocabulary (and words to avoid), and provide examples. Share this with anyone creating content.
• •Prioritize the Customer: Always write with the customer in mind. Use "you" and "your" frequently. Focus on their needs, questions, and how the brand can help them achieve a positive experience. For Happy River Farms, this means addressing both new and experienced users.
• •Emphasize Education and Guidance: Consistently offer helpful information, tips, and explanations. Position the brand as a knowledgeable and trustworthy resource, not just a retailer. Use clear, accessible language, avoiding overly technical jargon where possible, or explaining it if necessary.
• •Maintain a Friendly and Approachable Manner: Use warm, inviting language. Incorporate positive phrasing. Even when discussing potentially complex topics related to cannabis, keep the tone light and non-intimidating. Reflect the "comfortable environment" in the copy.
• •Be Authentic and Passionate: Let the genuine enthusiasm for craft cannabis and community shine through. Share stories, highlight the "craft" aspect, and connect with the local culture and values (e.g., the Pacific Northwest lifestyle). Authenticity builds trust and resonates with customers.

Social Perception

Trusted Local Dispensary, Knowledgeable Resource, High-Quality Products, Friendly & Welcoming Atmosphere, Community-Focused (to some extent)

Copy Examples

• •Headline for a new product arrival: "Discover Your New Favorite: Fresh Craft Cannabis Just Landed at Happy River Farms. Our Curators are excited to guide you!"
• •Social media post about staff: "Meet the smiles behind your Happy River experience! Our Cannabis Curators are passionate about finding the perfect product for your needs. Swing by and say hi!"
• •Website banner for beginners: "New to Cannabis? No Worries! At Happy River Farms, we create a comfortable space for you to explore and learn. Let our friendly experts answer all your questions."
• •Email subject line for a promotion: "Your Happy Place Just Got Happier: Special Offers Inside! 🌱"
• •Blog post introduction: "Ever wondered about the difference between Indica and Sativa? Or how to choose the right edible? Our 'Happy River How To' series is here to demystify cannabis, one friendly tip at a time."