Brand Tone

Sentimental, celebratory, aspirational, friendly, and approachable. The language is emotive, focusing on creating meaningful connections through personalized gifts and helping customers express individuality.

Brand Values

• •Personalization and Individuality
• •Emotional Connection
• •Affordability and Quality
• •Made in India
• •Customer Satisfaction

Best Practices

• •Emphasize the "Why," Not Just the "What": Instead of just describing the product's features, focus on the emotional benefit for the customer. For example, instead of "This necklace is made of sterling silver," try "A timeless sterling silver necklace to hold your most precious memories."
• •Use Storytelling in Product Descriptions: Share short, relatable stories or scenarios where the product could be a perfect gift. This helps customers envision themselves using the product and connects with them on an emotional level.
• •Incorporate "You" and "Your": Address the customer directly to create a more personal and engaging tone. For instance, use phrases like "your unique style" or "a gift that's all you."
• •Maintain a Positive and Uplifting Voice: Even when addressing potential issues or returns, maintain a helpful and positive tone. The language should always reflect the brand's "happy" and customer-centric values.
• •Be Consistent Across All Channels: The sentimental and celebratory tone should be consistent across the website, social media, email marketing, and customer service interactions. This builds a strong and recognizable brand identity.

Social Perception

Somewhat polarized; customers are pleased with beautiful and quality personalized items, perceiving the brand as a go-to for thoughtful and unique gifts. However, negative reviews regarding product quality and customer service create a perception of unreliability and dissatisfaction for some, indicating inconsistencies needing to be addressed.

Copy Examples

• •More than just a necklace, it's a story you wear close to your heart. Engrave a name, a date, or a word that tells your unique tale. The perfect way to keep your most cherished memories alive.
• •Carry your essentials in style, with a touch of you. Our personalized leather wallets are crafted to be as unique as you are. A daily reminder of what matters most.
• •Celebrate your love story. Our personalized gifts are designed to capture the moments that matter. Create a one-of-a-kind treasure for your special someone.
• •This Mother's Day, give her a gift that speaks from the heart. Our collection of personalized jewelry and keepsakes are the perfect way to say 'I love you' in a way she'll never forget.
• •Print Your Love. Create unforgettable moments with our collection of personalized gifts. Made with love, just for you.