Brand Tone

Sentimental, personal, and inspiring; warm and approachable, focusing on capturing and celebrating meaningful moments with words like "adventure," "nostalgia," "memories," "cherish," and "love."

Brand Values

• •Celebration of Memories
• •Personalization and Uniqueness
• •Quality and Craftsmanship
• •Customer Connection
• •Inspiration for Adventure

Best Practices

• •Lead with Emotion: Always anchor the copy in feeling and memory. Use storytelling to connect the product to life's significant moments like anniversaries, travels, or milestones.
• •Use "You" and "Your": Center the customer in the narrative. Frame the product around their story, their adventures, and their memories to make the copy feel personal and direct.
• •Incorporate the Founder's Story: Subtly weave in elements of the founder's passion for maps and family. This reinforces the brand's authenticity and the "small business with a big heart" perception.
• •Highlight Quality and Customization: Consistently mention the high-quality materials and the bespoke nature of the products. Use phrases like "made just for you," "one-of-a-kind," and "archival quality" to build trust and justify the price point.
• •Encourage and Share User Stories: Actively solicit and feature customer stories and photos. This not only provides social proof but also generates authentic content that perfectly aligns with the brand's core values of celebrating personal memories.

Social Perception

Overwhelmingly positive; perceived as a trustworthy, high-quality small business with a personal touch. Customers feel a strong connection to the founder, Katrina, and appreciate the collaborative process, finding that the final product often exceeds expectations. It is seen as the go-to choice for meaningful, high-quality, and personalized gifts for special occasions.

Copy Examples

• •The stars aligned for Sarah and Tom on this night. ✨ We were so honored to create this custom map of the sky from their wedding day. What moment would you put on a star map? Tell us below! #HappyPlaceMaps #UnderTheStars #WeddingGift #FirstAnniversary
• •Don't just tell your travel stories. Show them. Our personalized push-pin maps are more than just wall art; they're a canvas for your adventures, past and future. Pin every place you've been and dream of where you'll go next. Start your map today.
• •Map Your Memories. From the spot where it all began to the adventures that defined you, create a map that tells your unique story.
• •A Gift as Unique as Your Story ❤️
• •Yellowstone. Yosemite. Zion. How many have you explored? Track your journey through America's greatest treasures with our National Parks Push-Pin Map. Each pin is a memory, a hike, a breathtaking view. The perfect gift for the adventurer in your life (or for yourself!).