Brand Tone

Friendly and Approachable, Playful and Creative, Nurturing and Supportive, Community-Oriented, Passionate and Knowledgeable

Brand Values

• •Happiness and Well-being
• •Natural and Quality Ingredients
• •Personalization and Craftsmanship
• •Community and Connection
• •Creativity and Joy

Best Practices

• •Embrace "Happyness": Consistently weave themes of joy, well-being, comfort, and positivity into all communications. Use uplifting language and affirmations.
• •Be Relatable and Conversational: Write as if you're talking to a friend. Use contractions, ask questions, and keep the language accessible and warm. Avoid overly formal or technical jargon unless explaining specific tea benefits (and even then, simplify).
• •Highlight the Sensory Experience: Describe the aromas, flavors, and feelings associated with drinking the teas. Use vivid and inviting adjectives (e.g., "soothing aroma," "burst of citrus," "velvety smooth").
• •Showcase the "Why": Connect products back to the customer's needs and desires – whether it's for relaxation, energy, health support, or simply a moment of pleasure. Explain how the tea contributes to their "happyness."
• •Maintain Visual and Verbal Cohesion: Ensure that the tone of the copy aligns with the visual branding on the website and social media. If the visuals are bright and cheerful, the copy should reflect that. The playful names and creative blog content should be mirrored in ad copy and social captions.

Social Perception

Supportive, community-minded, and possibly female-empowering brand within their local sphere. A caring brand attentive to customer well-being.

Copy Examples

• •Homepage Banner: Sip Your Way to Serenity. Discover handcrafted teas that bring a little more happyness to your every day. Explore Our Blends!
• •Product Description (for a "Sleep" tea): Tuckered out? Let our 'Dream Weaver' blend be your lullaby in a cup. Gentle herbs and calming botanicals to help you drift off to dreamland, naturally. Sweet dreams are made of tea!
• •Social Media Post (Instagram - with an image of someone enjoying tea): Mid-week slump got you? 🫠 We've got the brew for that! Our 'Energize & Shine' blend is like a little cup of sunshine. What's your go-to Happyness tea for a boost? #HappynessTea #TeaTime #SelfCareSip #FindYourZing
• •Email Subject Line (for a seasonal blend): Fall-elujah! 🍂 Warm Up with Our New Cozy Chai!
• •"About Us" Snippet: More than just tea, we're brewing up moments of joy. At Happyness Tea Company, we believe in the simple power of a good cup to brighten your mood and nourish your soul. From our founder Catherine's custom blends to teas that soothe and uplift, we're here to add a little more happyness to your world, one sip at a time.