Brand Tone

Friendly and Approachable, Informative and Trustworthy, Positive and Uplifting, Modern and Trendy

Brand Values

• •Quality
• •Wellness
• •Transparency
• •Sustainability/Ethical Sourcing
• •Community

Best Practices

• •Always Emphasize the Positive: Use optimistic and uplifting language. Focus on benefits like 'clean energy,' 'good vibes,' 'happiness,' and 'wellness.'
• •Be Friendly and Relatable: Write as if you're talking to a friend. Use welcoming language and avoid overly technical jargon unless explaining a specific benefit clearly.
• •Maintain Transparency and Build Trust: Clearly communicate product ingredients, sourcing practices, and the nature of CBD. Back up claims where possible (e.g., 'organically grown,' 'direct trade').
• •Keep it Clean and Energetic: Mirror the 'Clean Energy' promise in the copy – make it concise, vibrant, and easy to digest. Avoid overly complex sentences or a sluggish feel.
• •Be Consistent Across All Channels: Whether it's a tweet, an Instagram caption, website copy, or an email, the core tone of friendly, positive, and trustworthy wellness should shine through. Use consistent hashtags like #DrinkCoffeeGetHappy or #HappyJoeCBD.

Social Perception

Positive Product Experience, Innovative, Trustworthy (for those familiar with CBD), Confusion with other 'Happy Joe' entities, Targeting a wellness-conscious and potentially younger demographic

Copy Examples

• •Headline: Start Your Day the Happy Way. Body: Sip on Happy Joe's CBD-infused coffee for all the uplifting vibes without the jitters. Pure, direct-trade coffee blended with premium organic CBD for that perfect 'Clean Energy' feeling. #DrinkCoffeeGetHappy
• •Headline: Focus, Calm, Coffee. Body: Meet your new daily ritual. Happy Joe combines expertly roasted coffee with the balancing benefits of CBD. Tackle your day with sustained energy and a clear mind. Taste the happiness.
• •Headline: Not Just Coffee, It's a Mood. Body: Elevate your coffee break with Happy Joe. Our unique CBD infusion process means smooth flavor and good vibes in every cup. Ethically sourced, consciously crafted.
• •Headline: The Secret to a Brighter Brew? Body: It's Happy Joe. We pair the rich taste of small-batch roasted coffee with the natural goodness of organic CBD. Experience the delicious difference and feel the 'Clean Energy'.
• •Headline: Jitters? Crash? Not Anymore. Body: Happy Joe redefines your coffee experience. Enjoy the boost you love, enhanced by the calming touch of high-quality CBD. Power your productivity, peacefully.