Brand Tone

friendly, approachable, health-conscious, positive, encouraging, uses accessible terms, supportive

Brand Values

• •Health and Wellness
• •Natural and Simple Ingredients
• •Transparency and Authenticity
• •Sustainability and Ethics
• •Innovation

Best Practices

• •Always Be Positive and Encouraging
• •Keep it Simple and Accessible
• •Lead with Authenticity
• •Emphasize Natural Ingredients
• •Maintain a Friendly and Approachable Voice

Social Perception

Healthy and trustworthy, praised for natural ingredients and digestive benefits, positive alternative to sugary drinks, credible and trust-inspiring due to founder's story, enhanced positive image through charity partnership.

Copy Examples

• •Your Gut Feeling is Right. Choose Happy Inside. Sip your way to a happier digestive system. Our drinks are packed with prebiotic fiber and real fruit juice, and absolutely nothing else. No bubbles, no bloating, just pure, delicious goodness.
• •Feel Good From the Inside Out. It's not just a drink, it's a daily dose of wellness. With 50% of your daily Vitamin C and gut-loving natural ingredients, Happy Inside is the simple choice for a healthier you.
• •The Still Drink That Makes a Big Splash. Tired of the fizz? Our still fruit drinks are a refreshing change. Made with natural ingredients to support your immunity and digestion, it's the smooth way to feel great.
• •A Founder's Mission in Every Can. Born from a personal journey with gut health, Happy Inside is more than just a drink. It's our promise of a delicious, natural, and supportive choice for your well-being.
• •Good for Your Gut, Good for Your Mind. We believe in happiness from the inside out. That’s why our gut-friendly drinks are made with love, and why we donate 1% of every sale to Mind. Drink good, do good.