Brand Tone

Warm, Comforting, Caring, Thoughtful, Appreciative, Slightly Playful/Sweet

Brand Values

• •Comfort & Well-being
• •Thoughtfulness & Connection
• •Quality
• •Customer Satisfaction
• •Happiness & Joy

Best Practices

• •Embrace 'Hygge' Vocabulary: Consistently integrate words associated with hygge: cozy, comfort, warmth, simple pleasures, contentment, togetherness, soothing, gentle. Use these naturally within the context of the products and their purpose.
• •Focus on the Emotional Benefit: Highlight how the gifts make the recipient feel (loved, cared for, comforted, less alone) and the positive emotion the giver experiences by sending something so thoughtful.
• •Maintain a Warm and Empathetic Voice: Write as if you're speaking to a friend, with genuine care and understanding. Avoid overly formal or transactional language. Keep sentences flowing smoothly and invitingly.
• •Use Sensory Language: Describe the feel of the soft blanket, the aroma of the tea or candle, the visual appeal of the curated items. This helps the customer imagine the comforting experience the gift provides.
• •Be Authentic and Personal (where appropriate): Sharing the founder's passion or the handcrafted nature of the gift assembly can reinforce the thoughtful and caring aspects of the brand. Ensure all communications, including responses to reviews, reflect this warmth and appreciation.

Social Perception

Highly Positive, Reliable & Trustworthy, Go-To for Thoughtful Gifts, Delivers on Promise

Copy Examples

• •Facebook/Instagram Ad: Feeling far away? Send a warm hug in a box. Our Happy Hygge gift sets are thoughtfully curated with cozy essentials to bring comfort and a smile to their face. Let them know you're thinking of them today. #HappyHyggeGifts #CarePackage #SendLove
• •Product Description Snippet (for a 'Get Well Soon' box): Wrap them in warmth and wish them a speedy recovery with our 'Healing Comfort' hygge box. Inside, they'll find everything needed to create a soothing sanctuary – a soft knit blanket for gentle snuggles, calming herbal tea to sip, and a delicately scented candle to light the way to better days. Because everyone deserves a little extra comfort when they need it most.
• •Email Subject Line (for a promotion): Share a Little Sunshine ☀️ Cozy Hygge Gifts Inside!
• •Website Banner: Discover the Art of Cozy Gifting. Thoughtfully curated hygge boxes to warm hearts and lift spirits.
• •Sympathy Gift Message Suggestion: Sending you the warmest thoughts and a little hygge comfort during this difficult time. May this gift bring a moment of peace and remind you that you are loved.