Brand Tone

Caring & Passionate, Enthusiastic & Joyful, Trustworthy & Transparent, Friendly & Approachable, Informative & Helpful

Brand Values

• •Pet Well-being
• •Quality & Integrity
• •Sustainability
• •Community
• •Transparency
• •Love & Joy

Best Practices

• •Speak from the Heart (Embody Emma's Story): Always circle back to the founding mission: a deep, personal love for dogs and the desire to give them the best possible life. Let this genuine care shine through.
• •Prioritize "Happy" and "Healthy": These words are central to the brand. Ensure copy is uplifting, positive, and focuses on the joy and well-being pets bring and receive through the products.
• •Use Inclusive, Warm Language: Address pet owners as fellow "dog moms/dads" or part of the "pack." Use words like "furry friend," "companion," "beloved pup" to foster a sense of community and shared love for animals.
• •Be Transparent and Informative, Not Just Salesy: While the goal is to sell, educate customers about the benefits of quality ingredients, ethical sourcing, and sustainability. Build trust by sharing knowledge.
• •Show, Don't Just Tell, the Joy: Incorporate storytelling and vivid descriptions of happy, healthy dogs. Use enthusiastic language and emojis where appropriate (especially on social media) to convey excitement and passion.

Social Perception

Positive, Trusted, Reliable, Premium

Copy Examples

• •Playtime just got an upgrade! 🌿 Introducing our new eco-friendly FetchStick, made with love and sustainable materials. Because your happy hound deserves the best, and so does our planet. Let the joyful (and responsible) games begin! #HappyHounds #SustainablePets #JoyfulPlay
• •Fuel your furry friend's adventures with the vibrant goodness of Happy Hounds! ✨ Our fresh, ethically-sourced meals are packed with everything they need to thrive, from boundless energy to a wagging tail that never stops. See the difference real food makes. #HappyHoundsNourish #RealFoodForDogs #HealthyPets
• •Our hearts melt every time we see your #HappyHoundsFamily! ❤️ Share a photo of your pup enjoying their favorite Happy Hounds moment – whether it's mealtime zoomies or a post-adventure snooze. Let's spread the puppy love! #DogCommunity #PetLove #ShareTheJoy
• •Ever wonder what goes into your pup's favorite Happy Hounds meal? Only the best! We’re passionate about sourcing premium, ethical ingredients because we believe your best friend deserves nothing less. Transparency and trust are at the heart of what we do. Got questions? Ask us anything! #HappyHoundsKitchen #EthicalSourcing #TrustworthyPetFood
• •Invest in their happiness, invest in their health. A bowl full of Happy Hounds is more than just food; it's a recipe for more joyful tail wags, energetic park visits, and cozy cuddles. Give your beloved companion the gift of vibrant well-being. #HappyHoundsWellbeing #WorthEveryBite #HappyDogHappyLife