Brand Tone

Playful & Fun, Friendly & Approachable, Enthusiastic & Joyful, Caring & Trustworthy

Brand Values

• •Quality & Craftsmanship
• •Natural Ingredients & Safety
• •Fun & Joy
• •Customer Happiness
• •Accessibility & Inclusivity
• •Ethical Practices

Best Practices

• •Embrace Playfulness: Use fun, lighthearted language. Incorporate puns, whimsical descriptions, and enthusiastic exclamations where appropriate. Don't be afraid to use emojis on social media to enhance the joyful tone.
• •Highlight "Handmade" and "Natural" with Pride: Consistently mention the handmade nature, Canadian origin, and the use of high-quality, natural, cruelty-free, paraben-free, and SLS-free ingredients. This reinforces trust and the brand's core values.
• •Focus on the Experience and Joy: Describe not just the product, but the joyful, relaxing, or fun experience it provides. Use sensory language to evoke pleasant scents, vibrant colors, and soft skin.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend. Use inclusive language (e.g., "bath lover," "hey everyone") and maintain a conversational style, especially on social media and in customer communications.
• •Keep it Colorful and Energetic: Let the vibrancy of the products shine through in the language. Use descriptive adjectives that convey color, excitement, and happiness. Ensure the call-to-actions are enthusiastic and inviting.

Social Perception

Positive, Family-Friendly, Giftable, Trustworthy, Engaging

Copy Examples

• •Instagram Post (New Product - "Cosmic Candy" Bath Bomb): Blast off into a galaxy of sweetness! ✨🍬 Our NEW Cosmic Candy Bath Bomb is here to rocket your bath time to another dimension of fun. Handmade with love, stardust (okay, natural minerals 😉), and a scent that’s out of this world. Who’s ready for an intergalactic soak? #HappyHippoBathCo #CosmicCandy #HandmadeHappiness #BathBombFun #NewProduct
• •Facebook Ad (Targeting Parents): Tired of bath time battles? Make a splash with Happy Hippo! 🛁 Our kid-friendly, cruelty-free bath bombs turn 'I don't wanna!' into 'Can I have another one?!' Made with gentle, natural ingredients safe for sensitive skin. P.S. Easy clean-up for you, Mom & Dad! Shop now for a happier bath time. [Link] #BathtimeJoy #HappyKids #NaturalBathProducts #MadeInCanada
• •Website Product Description (for "Lavender Lullaby" Bubble Bath): Drift into dreamland with our Lavender Lullaby Bubble Bath. ☁️💜 Crafted with calming lavender essential oils and skin-loving natural ingredients, this gentle formula creates mountains of fluffy bubbles for the most relaxing soak. Handmade, cruelty-free, and 98% natural – because your wind-down ritual deserves the best. Sweet dreams are made of these! #LavenderLullaby #BubbleBathBliss #NaturalSkincare #RelaxAndUnwind #HappyHippo
• •Email Newsletter Subject Line (Seasonal Promotion): 🍂 Fall into Fun! Cozy Up with Our New Autumn Scents! 🍂 Email Body Snippet: Hey Bath Lover! Get ready to pumpkin-spice up your soak! Our new limited-edition Fall Collection is here, bursting with warm, cozy scents like Spiced Apple Crumble and Vanilla Chai Swirl. Handmade with the same Happy Hippo love and natural goodness you expect. Treat yourself (and your tub!) today! [Shop Now Button]
• •TikTok Video Caption (Behind-the-Scenes Packing an Order): Packing up some hippo happiness! 🛁✨ Watch us get these colourful goodies ready for their new home! What’s your fave Happy Hippo treat? Let us know! 👇 #HappyHippoBathCo #SmallBusiness #HandmadeWithLove #OrderPacking #Satisfying #BathProducts #ShopLocalCanada