Brand Tone

Friendly, Approachable, Joyful, Optimistic, Stylish, Trendy, Community-Oriented, Personal, Quirky, and Eclectic

Brand Values

• •Customer Happiness and Satisfaction
• •Individuality and Inclusivity
• •Quality and Uniqueness
• •Joyful Shopping Experience
• •Community Support
• •Authenticity

Best Practices

• •Embrace "Happy" and "Lucky": Let these core concepts shine through in your language. Use positive, upbeat, and slightly playful words. Focus on the joy of discovery and the good fortune of finding something special.
• •Be Genuinely Friendly and Personal: Address your audience directly (using "you," "we," "our community"). Share stories, highlight staff, and engage in conversations on social media as you would with a friend. This aligns with the praised personalized service.
• •Highlight Uniqueness and Style with Accessibility: Showcase what makes your items special and trendy, but always maintain an inclusive and welcoming tone that reflects serving "everyBODY" and different tastes/budgets. Avoid overly exclusive or intimidating fashion jargon.
• •Stay Authentic and Transparent: Continue the open communication shown with the retirement announcement. This builds trust and resonates with the value of being a beloved community-focused business.
• •Visual and Verbal Cohesion: Ensure your imagery (bright, stylish, relatable) consistently matches your written tone. The "joyful," "charming," and "quirky" elements mentioned in reviews should be reflected in both what customers see and read.

Social Perception

Highly Positive, Valued Local Business, Source of Unique Finds, Welcoming and Inclusive, Bittersweet Farewell

Copy Examples

• •(Instagram Post for New Arrivals): "Hello sunshine! ☀️ Fresh, happy styles have just landed at Happy Go Lucky! ✨ From breezy dresses to unique home treasures, find that perfect piece to make your day (and your wardrobe!) a little brighter. Come say hi and discover your new favorite! #ShopHappyGoLucky #NewCollection #ShortNorthColumbus #BoutiqueLove #JoyfulStyle"
• •(Facebook Ad for a Sale Event - referencing the upcoming closure with a positive spin): "Our journey in the Short North has been incredible, and as we move towards a new chapter (retirement bliss in late 2025!), we want to share the joy (and the amazing finds!) with you. 🎉 Enjoy [X]% off select treasures this week! It's the perfect time to grab those pieces you've been eyeing. Thank you for 14 wonderful years! #HappyGoLuckyFarewell #ColumbusOhio #BoutiqueSale #Gratitude #ShopSmall"
• •(Website Banner for Home Goods): "Make your home a haven of happiness! 🏡 Discover our curated collection of quirky, charming, and stylish home decor and gifts that tell a story. Find something special at Happy Go Lucky Home & Her. #HappyHome #UniqueGifts #ColumbusShopping #EclecticDecor"
• •(Email Newsletter Snippet highlighting customer service): "At Happy Go Lucky, we're more than just a boutique – we're your friends in style! Looking for that perfect outfit or a special gift? Our team is here to help you find pieces that make you feel confident and joyful. Because everyone deserves to feel happy go lucky! Pop in and experience the difference. #PersonalStyling #CustomerLove #ShortNorthBoutique"
• •(Instagram Story Series - Staff Picks): (Visual: Staff member smiling, holding up an outfit) "Meet Sarah! Her pick of the week is this vibrant [item description] because it just screams 'happy'! Perfect for [occasion]. We believe fashion should be fun and make you feel fantastic! What makes you feel happy go lucky? #StaffPicks #HappyFashion #OOTDInspo #ShopLocalColumbus"