Brand Tone

Enthusiastic, Friendly, and Simple

Brand Values

• •Happiness
• •Convenience
• •Discovery

Best Practices

• •Lead with Positivity: Always frame copy around positive emotions and outcomes. Use active, cheerful words like "discover," "enjoy," "brighten," "simplify," and "love." Avoid negative phrasing.
• •Keep it Simple and Scannable: Use short sentences, bullet points, and clear headings. The copy should be easy to understand in seconds, reflecting the quick, problem-solving nature of the products.
• •Use Emojis as punctuation: Strategically use emojis (like ✨, 😊, 🎉, 👉) to add personality and visual interest, especially on social media. They help convey the friendly, enthusiastic tone without extra words.
• •Focus on the "Aha!" Moment: Structure product descriptions around the moment of discovery—the problem and the clever solution. This reinforces the brand's value of convenience and innovation.
• •Develop a "Word Bank": Create a list of on-brand words (e.g., Happy, Joy, Easy, Smart, Genius, Find) and words to avoid (e.g., complicated, standard, basic, necessary). This ensures anyone writing copy, from social media managers to email marketers, stays consistent.

Social Perception

Emerging and Product-Focused

Copy Examples

• •Smoothies on the go? Yes, please! ✨ Our new portable blender makes your health kick easy and delicious, wherever you are. Grab yours and blend your way to a happy day! #HappyBuyDay #GadgetGoals
• •Tired of boring kitchen chores? We've got the fix! Discover our collection of genius gadgets that chop, peel, and stir so you don't have to. Make cooking fun again at HappyBuyDay.com!
• •Hello, Sunshine! ☀️ Hello, Savings! Brighten your season with up to 40% off our most-loved products. Your happiest buy of the day is waiting for you.
• •An email full of happiness (and a little surprise inside!). We believe every day should have a little moment of joy. We found some new arrivals we think you'll love...
• •Problem: Tangled cables everywhere. Solution: This sleek magnetic cable organizer. 👇 Get yours and simplify your space. It's the little things that make a big difference! #LifeHack #HappyBuyDayFinds