Brand Tone

friendly, approachable, cheerful, and heartfelt

Brand Values

• •Simplicity: Happy Bunch believes in making gifting easy and that "less is more," allowing the natural beauty of flowers and gifts to stand out. Their product designs and bundles are kept simple.
• •Affordability: A core principle is to offer flowers and gifts at prices that allow for gifting "any time, any day," not just for major celebrations. They achieve this by minimizing waste and using right-sized packaging, passing savings to customers.
• •Thoughtful Connections: The brand emphasizes helping people build and maintain relationships through simple, meaningful gestures. They want to inspire appreciation for everyday moments.
• •Eco-consciousness: Happy Bunch advocates for eco-friendly and minimal packaging that can be reused or recycled. They also focus on reducing flower wastage.
• •Customer Happiness & Integrity: Co-founder Beh Lee Yen shared a company mantra "H.A.P.P.Y." which includes "Honour all our differences; Act with integrity...; Push our boundaries...; Play together and...Yearn to wow not just our customers, but all our stakeholders." They aim to make fresh flowers an accessible part of everyday life, like coffee.
• •Joy and Positivity: The brand name itself, "Happy Bunch," reflects their mission to deliver happiness and spread joy.

Best Practices

• •Use Warm and Inclusive Language: Employ words that evoke happiness, care, and connection. Avoid overly formal or technical jargon.
• •Emphasize Simplicity and Ease: Highlight how easy and affordable it is to send a thoughtful gift. Focus on the "just because" moments.
• •Be Genuine and Heartfelt: Communications should feel authentic and come from a place of genuinely wanting to spread joy and foster connections.
• •Showcase Real Stories and Connections (where appropriate): User-generated content or testimonials that reflect the joy of giving/receiving can reinforce the brand's values.
• •Maintain Visual Consistency: Ensure that all visual content (photography, graphics) aligns with the cheerful, simple, and natural aesthetic of the brand. Their signature burlap wrap is a good example of a consistent visual element.

Social Perception

Customers generally perceive Happy Bunch positively as a reliable and affordable option for fresh flowers and gifts. They are often praised for their beautiful arrangements, good range of choices, and efficient same-day delivery service. The brand is seen as making flowers accessible for everyday gifting ("just because flowers") rather than solely for special occasions. Their efforts towards eco-friendly packaging and reducing wastage are also noted positively.

Copy Examples

• •Brighten their Tuesday, just because. Our daily bunch is crafted to deliver smiles, effortlessly. Order by 2 pm for same-day sunshine!
• •Simple, beautiful, and thoughtfully chosen. Send a little box of happiness today with Happy Bunch. Because every day deserves a little sparkle.
• •Who needs a big occasion to show you care? Our affordable bunches make 'thinking of you' easy and beautiful. Spread joy, simply.
• •Fresh blooms, minimal fuss, maximum happiness. That's the Happy Bunch promise. Lovingly arranged and delivered with care, from our workshop to their doorstep.
• •Celebrate the little wins, the quiet moments, and the everyday joys. Our curated gifts and fresh flowers are here to help you make every connection count.