Brand Tone

Comforting, Wholesome, and Indulgent

Brand Values

• •Quality & Purity
• •Emotional Well-being
• •Inclusivity
• •Simplicity

Best Practices

• •Lead with Emotion, Support with Facts
• •Use "Comfort" as a Keyword
• •Emphasize the "No Junk" Philosophy
• •Speak to "Moments," Not Just Mornings
• •Create a Sensory Vocabulary

Social Perception

Currently a blank slate, with high risk of being overshadowed by or confused with another brand. Perception is entirely shaped by self-presentation, potentially leading to positive but cautious or skeptical views due to a lack of independent social proof.

Copy Examples

• •Your daily ritual, reimagined. This isn't just cocoa. It's a warm hug in a mug. Discover your moment of comfort.
• •Some days call for a little extra comfort. Our Signature Cocoa is crafted with ethically sourced ingredients to melt your stress away. What's your go-to comfort ritual?
• •Dairy-free doesn't mean delight-free. We crafted our Vegan Cocoa with rich coconut milk for a velvety, indulgent experience that's pure, plant-based bliss. Finally, a creamy cocoa that loves you back.
• •Tired? Stressed? Your warm hug is waiting.
• •Forget bitter coffee and sugary cocoa. Happipappi is your feel-good alternative. Made with real, ethically sourced ingredients for a smooth, junk-free indulgence you can feel good about. Click to find your new favorite blend!